Admissions Assistant

Job Description

GCC Central Admissions Team – Dubai

This role forms part of our GCC Central Admissions Team, based in Dubai, and supports multiple Cognita schools across the GCC region.

Working with us

Together, Cognita schools provide a uniquely global education that goes beyond grades, developing academic excellence alongside adaptability, agency, and the positive attitudes that prepare young people to grow, thrive, and find success in a rapidly evolving world.

Cognita Middle East has 14 schools within its portfolio, across the UAE, Kuwait, Qatar, Saudi Arabia and Oman. At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they’re starting from. We protect what’s special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger; ensuring they get an education that’s, quite literally, world class.

Job Overview

The Admissions Assistant will play a key role within the GCC Central Admissions Hub, delivering exceptional customer service and supporting enrolment growth across our regional schools.

This role requires a fluent Arabic speaker who understands GCC family expectations and can confidently build relationships with prospective and existing families.

You will act as a key ambassador for our schools, ensuring enquiries are converted effectively, parent journeys are seamless, and service standards align with Cognita’s RES Global Standards.

What You’ll Do

Enquiry & Conversion Management

• Respond promptly to phone and email enquiries in line with SLAs.
• Conduct high-quality admissions conversations aligned to Cognita’s RES standards.
• Guide prospective families professionally through the decision-making process.
• Clearly articulate each school’s value proposition.
• Maintain accurate pipeline management within HubSpot.
  

Family Experience & Relationship Management

• Build strong, trusted relationships with families.
• Coordinate school visits, assessments, and interactions with on-site Parent Experience teams.
• Provide proactive follow-up and structured next steps.
• Support withdrawal minimisation through consistent engagement.
  

CRM, Reporting & Data

• Maintain accurate records within HubSpot
• Monitor conversion performance and enquiry trends.
• Support weekly reporting within the GCC Central Sales Hub framework.
  

Continuous Improvement

• Contribute to GCC-specific customer engagement best practice.
• Monitor market trends, competitor activity, and parent expectations.
• Participate in ongoing training and development initiatives.
  

Qualifications

What we’re looking for

• Sales or customer service qualifications advantageous.
  

Experience

• Background in sales, admissions, business development, or customer service.
• GCC or education-sector experience desirable.
• CRM experience (HubSpot preferred).
  

Skills

• Fluent Arabic (highly advantageous / required depending on hiring criteria).
• Strong English communication skills.
• Excellent relationship-building ability.
• Organised, proactive, and confident engaging families.
• Strong analytical and data-interpretation capability.
• Cultural awareness of GCC family expectations.
  

Working Conditions

• This role is based in Dubai.
• Sunday–Thursday working week.
• Occasional GCC travel.
  

Salary & Benefits

• Competitive GCC-aligned salary.
• Performance-related bonus.
• Residency visa (if required).
• Medical insurance.
• Professional development and progression opportunities within Cognita.
  

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.