Digital and Social Media Director

Job Description

About the Role: Digital & Social Media Director

• A senior, hands-on leadership role. Sets direction, runs a team, manages paid media performance, and sits confidently in front of clients.
• Leading our social media strategy, paid advertising, content production, and client servicing functions.
• Ideal candidate has done this inside an agency environment and understands both the creative and commercial sides of social.
• Fluency in Arabic is essential. The role requires close collaboration with regional clients, stakeholders, and content markets.

Key Responsibilities:

Strategy & Leadership

• Own the social media and digital advertising strategy across all managed accounts/brands.
• Lead, mentor, and grow a team of social media managers, content producers, and paid media specialists.
• Set KPIs, review team output, and ensure quality and consistency across all platforms.

Paid Media / Digital Ads

• Oversee planning, execution, and optimization of paid campaigns across Meta, TikTok, Google, Snapchat, and other relevant platforms.
• Manage budgets, forecast performance, and report on ROI/ROAS to clients and leadership.
• Stay current on platform updates, ad formats, and regional digital trends.

Content Production

• Oversee with production manage and social media executives end-to-end social content production: shoots, editing, creative direction, and publishing calendars.
• Ensure content is culturally relevant and effective for both Arabic- and English-speaking audiences.
• Collaborate with designers, videographers, and copywriters to maintain brand consistency.

Client Servicing

• Act as a senior point of contact for clients (presenting strategy, performance reports, and creative recommendations).
• Manage client expectations, timelines, and budgets.
• Identify upsell/growth opportunities within existing accounts.

Reporting & Analytics

• Build and present regular performance reports (organic + paid).
• Deliver actionable insights from performance data.
• Use data to guide content and ad strategy adjustments.

Requirements:

• 8+ years of experience in marketing, with a strong focus on social media and digital advertising.
• Fluent in Arabic (spoken and written) and English.
• Proven experience leading a social media team, not just executing but managing people.
• Hands-on experience overseeing social media content production (shoots, editing, creative process).
• Strong client servicing / account management background.
• Solid working knowledge of paid social platforms (Meta Ads Manager, TikTok Ads, Google Ads, Snapchat).
• Strong analytical skills (comfortable with performance data and reporting tools).
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)