Performance Marketing Specialist

Job Description

Who we are

Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in Real Estate Development & Management, Hospitality, General Contracting and Heavy Machinery rental and sales of brand new and used equipment for the Construction, Mining, Oil and Gas industries.

The ideal candidate

The ideal candidate is a hands-on performance marketer passionate about lead generation, accurate measurement and continuous optimization.

You will own the day-to-day execution of paid lead-generation campaigns across multiple Al Marwan business divisions and markets—from budget management and campaign launches to testing, tracking and reporting.

To succeed in this role, you will be a proactive self-starter with strong commercial judgment, relevant experience and a high level of ownership.

As a Performance Marketing Specialist, you’ll be:

• Owning paid media budgets and lead-generation performance across multiple business divisions and markets.
• Planning, launching and optimizing campaigns across Google Ads, Meta Ads and relevant emerging channels.
• Adapting campaign strategies, audiences and messaging to different divisions, products and market conditions.
• Monitoring lead quality through the CRM and optimizing for qualified leads
• Continuously testing audiences, offers, creative, copy and landing-page journeys.
• Working closely with developers to test and optimize landing pages for better conversion performance.
• Ensuring conversion tracking, attribution and CRM data are accurate and reliable.
• Conducting regular search-term reviews, maintaining negative keyword lists and identifying wasted spend.
• Writing and adapting advertising copy in Arabic and English for each market.
• Reporting on performance, insights, budget pacing and recommended actions.
• Applying new AI-driven capabilities to improve targeting, bidding, creative testing, automation and decision-making.

What you will bring

• 3–4 years of hands-on experience managing performance marketing and lead-generation campaigns.
• Proven experience running B2B campaigns and optimizing for qualified leads.
• Strong experience with Google Ads, Meta Ads Manager and campaign analytics.
• Experience managing campaigns across multiple markets, products or business divisions.
• Proven ownership of media budgets and performance targets.
• Experience evaluating lead quality using CRM data and campaign metrics.
• Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager.
• An up-to-date understanding of how AI is changing campaign delivery, creative production and optimization.
• Fluency in Arabic and English, with strong copywriting and communication skills in both languages.
• Strong commercial judgment, attention to detail and a high level of ownership.