Social Media Manager

Job Description

Social Media Manager- Real Estate

Job Summary

We are looking for a creative, proactive, and results-driven **Social Media Manager** to manage and grow the company’s social media presence. The ideal candidate will be responsible for developing engaging content, managing social media platforms, increasing brand awareness, generating leads, and supporting the company’s overall marketing objectives.

Key Responsibilities:

* Develop and implement effective social media strategies aligned with company goals.

* Manage daily content across **Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms**.

* Create and publish engaging posts, reels, stories, videos, and other digital content.

* Plan and maintain a monthly **social media content calendar**.

* Coordinate with the sales and marketing teams to promote real estate projects, property launches, offers, events, and company activities.

* Write creative captions, headlines, and promotional content.

* Monitor social media trends, hashtags, competitors, and industry developments.

* Respond to comments, messages, and inquiries professionally and promptly.

* Generate and support **quality leads through social media campaigns**.

* Coordinate with photographers, videographers, designers, influencers, and external agencies when required.

* Manage and monitor paid social media campaigns and advertisements.

* Track key performance indicators such as reach, engagement, followers, leads, conversions, and campaign performance.

* Prepare weekly/monthly social media performance reports and provide recommendations for improvement.

* Ensure all content follows the company’s branding and communication guidelines.

* Stay updated with the latest social media algorithms, trends, tools, and best practices.

Requirements:

* Bachelor’s degree or diploma in **Marketing, Communications, Media, Business, or a related field** is preferred.

* **2–4 years of experience** in social media management or digital marketing.

* Experience in **UAE/Dubai real estate** is an advantage.

* Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.

* Excellent content writing and communication skills.

* Experience creating and editing short-form videos and Reels.

* Knowledge of tools such as **Canva, CapCut, Adobe Creative Suite, Meta Business Suite**, or similar platforms.

* Basic understanding of Meta Ads and social media advertising.

* Strong creative thinking and attention to detail.

* Ability to work independently as well as with a team.

* Ability to manage multiple projects and meet deadlines.

Preferred Skills:

* Real estate and property marketing experience.

* Knowledge of the Dubai/UAE real estate market.

* Experience with lead-generation campaigns.

* Photography and videography skills.

* Experience working with influencers and content creators.

* Basic knowledge of SEO and digital marketing analytics.

* Strong understanding of current social media trends.

Key Performance Indicators (KPIs):

* Growth in followers and overall social media presence.

* Engagement rate and content performance.

* Number and quality of leads generated through social media.

* Lead conversion contribution.

* Reach and impressions.

* Video views and Reel/TikTok performance.

* Paid campaign ROI and cost per lead.

* Consistency and quality of content.

 What We Offer:

* Competitive salary based on experience.

* Performance-based incentives.

* Opportunities for professional growth and development.

* Dynamic and creative working environment.

* Exposure to the Dubai real estate market and leading property projects.