Social Media Marketing Specialist

Job Description

About the job

Job Description: Social Media & Digital Marketing Executive

Company: Eternell – Holistic Longevity Clinic

Location: Dubai, UAE

Employment Type: Full-Time, Onsite

Joining: Immediate

Role Overview

We are looking for a creative and performance-driven Social Media & Digital Marketing Executive to manage Eternell’s digital presence, create engaging content and generate qualified patient leads.

The ideal candidate should have hands-on experience in social media management, digital advertising, content creation and video editing, preferably within the healthcare, wellness, aesthetics or lifestyle sector.

Key Responsibilities

• Manage Eternell’s social media platforms, including Instagram, Facebook, LinkedIn, YouTube and TikTok.
• Develop and execute monthly social media and digital marketing calendars.
• Create engaging posts, reels, stories, promotional campaigns and educational healthcare content.
• Shoot and edit videos featuring doctors, treatments, patient education, clinic activities and testimonials.
• Add subtitles, transitions, graphics, music and branding elements to short-form and long-form videos.
• Plan and execute Meta Ads, Google Ads and lead-generation campaigns.
• Monitor campaign performance, cost per lead, conversion rates, engagement and return on advertising spend.
• Coordinate with doctors and clinic staff to plan video shoots and content topics.
• Convert complex medical information into clear and engaging patient-friendly content.
• Support the promotion of longevity programs, functional medicine, diagnostics, IV therapies, peptides, regenerative treatments, aesthetics, dental and wellness services.
• Manage online reviews, comments, enquiries and audience engagement.
• Update website content, landing pages, promotional offers and basic SEO elements.
• Conduct competitor analysis and stay updated with healthcare and social media trends.
• Prepare weekly and monthly reports on content performance, leads and campaign results.
• Ensure all published content follows Eternell’s brand guidelines and healthcare advertising requirements.

Required Skills and Experience

• Bachelor’s degree in Marketing, Digital Media, Communications or a related field.
• Minimum 2–4 years of relevant digital marketing and social media experience.
• Previous experience with a healthcare clinic, aesthetics centre, wellness brand, hospital or medical business is preferred.
• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube and TikTok.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong video-editing skills using tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut or similar software.
• Knowledge of Canva, Adobe Photoshop or other graphic-design tools.
• Ability to shoot high-quality videos using professional cameras and smartphones.
• Understanding of SEO, Google Analytics, lead generation and performance reporting.
• Strong copywriting and communication skills in English.
• Arabic-language ability will be an advantage.
• Creative, proactive and capable of working independently in a fast-paced clinic environment.

Mandatory Application Requirements

Candidates must submit:

• Updated CV
• Portfolio of social media work
• Samples or links to videos and reels personally edited
• Examples of digital campaigns previously managed
• Current location
• Availability to join
• Current and expected salary

Only candidates currently available in Dubai or willing to relocate immediately should apply. Immediate joiners will be given preference.

Submit your resumes :