Social Media Manager

Job Description

Social Media Manager – Vogue Arabia

Primary Responsibilities:

• Manage day-to-day posting, editing and optimization of content on multiple social media platforms including Instagram, TikTok, and Facebook and other emerging platforms
• Select imagery, video and visual content that engages audiences on social
• Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala); plus global and local story distribution
• Edit, produce and develop video content for multiple formats and platforms
• Work closely with the creative production team to brainstorm and align on digital campaign concepts, ensuring cohesive brand storytelling.
• Ensure videos are optimized for different platforms and devices
• Adapt and realise the Global Vogue social strategy locally, based on local market conditions and culture
• Adjust social strategy according to KPI pacing.
• Report on any wins and losses on content performance and present social insights and best practices to various stakeholders
• Collaborate with the Sales team for the implementation of sponsorships through social media
• Stay up to date on evolving features, trends and social platforms.
• Attend events such as runway shows, product launch and red carpets to execute and deliver all social coverage including small interviews, editing, and posting.
• Able to work outside standard working hours as needed (occasional evenings and weekends)

Skills & Qualifications:

• 5+ years of experience preferably for a company in the Media, Creative and Fashion industries
• Professional working proficiency in both English and Arabic
• Extensive experience editing content to align with the distinctive styles of social media platforms, using apps like CapCut, InShot and Adobe Premiere Pro.
• Knowledge of internet culture and digital video landscapes understanding the unique elements of each video platform and what makes particular videos successful on those platforms.
• Attending events such as runway shows, product launch and red carpets to execute and deliver all social coverage including small interviews, editing, and posting.
• Strong writing skills for captions, headlines and visual storytelling
• Strong editorial judgement, with a passion for the topics and the tone of voice proposed by Vogue Arabia
• Hands-on experience shooting and editing social-first content, with the ability to think quickly and produce at the pace of daily trends and news cycles.
• Community management experience
• Excellent organisational skills, focus, and attention to detail
• An established ability to synthesise and communicate information quickly
• Able to work outside standard working hours (occasional evenings and weekends)
• Experience in working on social engagement strategies for video and audio
• Good understanding of social media analytics and how data can inform a successful editorial and social strategy