Senior Social Media Manager

Job Description

Employment type: Full-time

Location: Europe or UAE (remote) — must be able to work core hours spanning CET and GST

About the Role

We’re looking for a Senior Social Media Manager to own our presence across X, TikTok,

Instagram, YouTube, and Facebook. This is a hands-on, strategic role: you’ll set the growth

strategy for each platform, drive daily content production, run the content calendar, guide a

small team of creators/community managers, and continuously optimize based on performance

data. You’ll operate at the intersection of crypto, finance, and media.

Key Responsibilities

Strategy & Growth

● Build and execute platform-specific growth strategies for X, TikTok, Instagram, YouTube,

and Facebook, tailored to each platform’s algorithm, format, and audience behavior

● Define and evolve the brand’s voice, persona, and positioning across channels

● Stay ahead of platform trends, format shifts, and algorithm changes in crypto/finance

social media

Content Production

● Conduct daily research into crypto/finance news, narratives, and trending topics to inform content

● Write, produce, and publish daily content across all five platforms

● Build and manage a content calendar that balances timely news-jacking with evergreen

and campaign content

Team Leadership

● Guide and QA the work of junior content creators, editors, and/or community managers

● Set content standards, briefs, and workflows the team can execute against consistently

● Provide feedback and coaching to raise output quality and speed

● Direct the team on narrative structure and video editing approach for content

Analytics & Optimization

● Track performance across all platforms on a weekly basis (reach, engagement, follower

growth, conversion where applicable)

● Identify underperforming content types, formats, or timing and adjust strategy

accordingly

● Report on KPIs and translate data into concrete next steps

Requirements

• Proven track record of building successful social media profiles and personas from the

ground up on X, TikTok, Instagram, YouTube, and Facebook (portfolio/case studies

required)

• Deep, genuine understanding of crypto and finance — able to speak credibly about

markets, narratives, and industry context without hand-holding

• Willing and able to work across CET and GST time zones, with meaningful daily overlap
• 5+ years of social media management experience, including team or freelancer

oversight

• Strong copywriting and content instincts — you can write a hook, not just schedule a

post

• Comfortable working in a fast-moving, news-reactive environment
• Basic video editing or direction skills for short-form content
• Based in Europe or the UAE
• Fluent English (written and spoken)

Nice to Have

• Experience with KOL/influencer coordination or affiliate marketing in crypto
• Experience building a personal brand or media presence, not just a corporate account
• Familiarity with and interest in racing content

What We Offer

• Competitive base salary, benchmarked to experience and market
• Flexible within the required timezone overlap
• Direct ownership over brand growth with real autonomy