Manager – Performance Marketing
Job Description
The role will be responsible for driving customer acquisition, revenue growth, return on media investment and digital efficiency across all paid channels while working closely with agency partners, e-commerce, brand, merchandising and analytics teams for HomeBox
Commercial Ownership
- Own paid revenue, customer acquisition and media efficiency.
- Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.
Performance Marketing
- Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
- Continuously improve campaign structure, bidding, audiences and creatives.
Agency Management
- Lead media agencies through clear governance, planning, optimization and performance reviews.
Analytics & Measurement
- Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
- Ensure accurate tracking and attribution across digital properties.
Ecommerce & Omnichannel
- Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
- Support initiatives that drive both ecommerce growth and store traffic.
Experimentation & Innovation
- Lead structured testing across audiences, creatives, landing pages, offers and bidding.
- Identify opportunities using AI, automation and new digital technologies.
Leadership
- Operate independently with minimal supervision.
- Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
MANDATORY TECHNICAL CAPABILITIES
- Google Ads, Meta Ads, TikTok Ads
- GA4, Google Tag Manager, Looker Studio
- Google Merchant Center & Product Feed Management
- Meta CAPI, Pixels and Conversion Tracking
- Advanced Excel and reporting
- Understanding of CRM platforms, CRO and attribution models
