Digital Content Manager

Job Description

Job Title:

Senior Brand & Content Specialist (Real Estate)

Location: Dubai, UAE

Job Type: Full-time, Permanent

Salary: [AED 5,000 – AED 7,000] per month (Depending on experience)

Job Description:

As our Senior Brand Growth Manager, you will shape how the world sees our company. Your primary mandate is to build an irresistible, premium brand presence and lead the generation of high-end social, video, and editorial content that converts casual scrollers into ultra-high-net-worth buyers.

Key Responsibilities:

• Brand Identity & Guardianship: Refine, maintain, and elevate our brand voice, visual guidelines, and corporate identity across all platforms to ensure we look and feel premium.
• End-to-End Content Strategy: Architect a multi-channel content calendar (Instagram, TikTok, YouTube, LinkedIn) optimized for engagement, community growth, and property showcasing.
• Hands-on Content Creation: Direct, script, and oversee the production of cinematic property walkthroughs, agent branding reels, market analysis videos, and lifestyle content.
• Agent Personal Branding: Work closely with our top brokers to build their individual personal brands, transforming them into thought leaders in the Dubai property sector.
• Performance Campaign Alignment: Collaborate with the paid-ads team to ensure our high-performing creative assets are seamlessly integrated into Lead Generation campaigns (Meta, Google, TikTok).
• Market Trend Scouting: Stay ahead of Dubai real estate trends, algorithm changes, and emerging formats (e.g., AI-assisted editing, hyper-personalized video) to keep our brand on the cutting edge.

Requirements & Qualifications

• Experience: Minimum 4 years of digital marketing experience, with at least 2 years explicitly within the Dubai Real Estate market.
• Branding & Design Focus: A proven track record of building or scaling a brand’s visual identity. (Must be able to explain your brand philosophy).
• Content Creation Skills: Advanced knowledge of video storytelling formats (Reels, TikToks, Shorts, YouTube long-form) and visual aesthetics. Proficiency with tools like Canva, CapCut, Adobe Creative Suite, or similar is highly valued.
• Local Market Knowledge: Deep understanding of Dubai Real Estate market: off-plan vs. secondary market dynamics.
• Portfolio Required: Applications without a link to a portfolio, previous brand campaigns, or social media handles you have managed will be considered.

What We Offer

• Competitive tax-free basic salary plus performance-based incentives.
• Employment visa and comprehensive health insurance.
• A modern, vibrant office environment in the heart of Dubai.
• Opportunities to manage marketing for exclusive, high-ticket property portfolios.

Application Instructions:

Please submit your resume along with a portfolio or links to content/branding campaigns you have personally conceptualized and executed within the real estate space to