Marketing Manager

Job Description

Performance Marketing Manager

About the job

WE’RE HIRING | PERFORMANCE MARKETING MANAGER – LEAD GENERATION

Asset Homes International Properties is looking for a highly technical, data-driven Performance Marketing Manager who can take complete ownership of our paid acquisition, tracking, attribution and lead-generation ecosystem.

This is not just a campaign-management role, we’re looking for someone who understands the technology behind performance marketing and can turn data into measurable revenue.

KEY RESPONSIBILITIES

• Own and optimize Meta Ads & Google Ads campaigns across multiple objectives, funnels and audiences
• Build and manage lead-generation funnels from ad → landing page → CRM → sales conversion
• Advanced audience segmentation, retargeting, lookalike audiences and funnel-based targeting
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), Google Tag Manager & Google Analytics 4 (GA4)
• Configure and maintain UTM structures, event tracking and conversion tracking
• Track lead quality, CPL, CPA, conversion rate, cost per qualified lead and ROAS/ROI
• Build accurate attribution and reporting across multiple marketing channels
• Integrate advertising platforms with CRM systems, lead distribution platforms and automation tools
• Work with CRM data to track the complete journey from lead generation → qualification → meeting → opportunity → transaction
• Identify lead-source performance and optimize campaigns based on actual sales outcomes, not just lead volume
• Develop automated dashboards and performance reports using tools such as Looker Studio / Power BI
• Conduct A/B testing across creatives, audiences, landing pages, offers and campaign structures
• Monitor campaign tracking accuracy, data discrepancies, attribution gaps and duplicate leads
• Work closely with the sales and CRM teams to improve lead quality, speed-to-lead and conversion rates
• Manage significant advertising budgets with a strong focus on scalability and measurable ROI

TECHNICAL SKILLS REQUIRED

🔹 Meta Ads Manager & Meta Business Suite

🔹 Google Ads & Google Ads Editor

🔹 GA4 & Google Tag Manager (GTM)

🔹 Meta Pixel & Conversions API (CAPI)

🔹 Conversion & event tracking

🔹 UTM & attribution frameworks

🔹 CRM & API integrations

🔹 Lead routing & automation

🔹 Looker Studio / Power BI

🔹 Excel / Google Sheets — advanced reporting & analysis

🔹 Landing page & funnel optimization

🔹 A/B testing & CRO

🔹 Data analysis, dashboards & performance forecasting

🔹 Understanding of webhooks, APIs and marketing automation is a strong advantage

Salary scale: AED 15,000 – AED 20,000

📍 Dubai, UAE

🏢 Real Estate Industry Experience Preferred

📩 Send your CV to teena@assethomez.com and let’s build a high-performance marketing engine together.