Social Media Marketing Specialist

Job Description

About the job

Social Media Manager/specialist & Business Development Executive

Location: Abu Dhabi, UAE

Company: White Hospitality Group

Employment Type: Full-Time

About Us

White Hospitality Group is a UAE-based hospitality company dedicated to creating unique dining experiences by combining international culinary excellence with local culture and traditions. We are seeking a dynamic and creative Social Media Manager & Business Development Executive to strengthen our digital presence and support business growth across our hospitality concepts.

Key Responsibilities

Social Media Management

* Develop and execute social media strategies across Instagram, TikTok, Facebook, LinkedIn, Snapchat, and other relevant platforms.

* Create engaging content including photos, videos, reels, stories, and promotional campaigns.

* Manage content calendars and ensure consistent brand messaging.

* Monitor social media trends and implement innovative marketing ideas.

* Respond to customer inquiries, comments, and messages in a professional manner.

* Analyze performance metrics and provide monthly reports with recommendations.

* Coordinate with photographers, influencers, content creators, and marketing agencies.

* Manage paid social media advertising campaigns and optimize ROI.

Business Development

* Identify new business opportunities, partnerships, sponsorships, and collaborations.

* Develop relationships with corporate clients, hotels, tourism partners, and event organizers.

* Assist in planning and executing marketing campaigns, events, and promotional activities.

* Support the launch of new restaurant concepts and marketing initiatives.

* Conduct market research and competitor analysis.

* Generate leads and assist in achieving sales and revenue targets.

* Prepare business proposals, presentations, and partnership agreements.

Requirements

* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

* Minimum 3–5 years of experience in social media management, digital marketing, or business development.

* Experience in hospitality, restaurants, cafés, food trucks, or F&B industry is highly preferred.

* Strong knowledge of Meta Business Suite, Google Analytics, Canva, Adobe Creative Suite, and social media advertising.

* Experience in content creation, photography, videography, and video editing.

* Excellent communication and presentation skills in English; Arabic is an advantage.

* Ability to work independently and manage multiple projects simultaneously.

* Strong networking and relationship-building skills.

* UAE driving license is an advantage.

What We Offer

* Competitive salary package (based on experience)

* Career growth opportunities within a rapidly expanding hospitality group

* Dynamic and creative working environment

* Opportunity to work with unique hospitality and restaurant concepts

How to Apply

Interested candidates may send their CV and portfolio to:

Subject: Application – Social Media Manager & Business Development Executive

Candidates with hospitality, restaurant, lifestyle, luxury, or food & beverage marketing experience will be given preference.