Digital Marketing Specialist

Job Description

We are looking for an experienced Digital Marketing Specialist to help us increase brand awareness, generate qualified leads, and achieve our sales targets. Key Responsibilities

• Develop and execute a digital marketing strategy aligned with company sales targets.
• Generate qualified B2B and B2C leads through digital marketing campaigns.
• Manage and improve social media channels and online presence.
• Create engaging content for LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
• Plan and produce videos, posts, articles, campaigns, and promotional content.
• Manage and optimize paid advertising campaigns such as Google Ads and social media ads.
• Monitor leads and coordinate with the sales team for proper follow-up and conversion.
• Analyze campaign performance and continuously improve results.
• Prepare a weekly marketing report covering leads, campaigns, engagement, costs, conversions, and overall performance.
• Research new digital marketing opportunities and channels to help the company reach its targets.

Requirements:

• Minimum 3 years of experience in Digital Marketing.
• Strong experience in lead generation and performance marketing.
• Experience with B2B and B2C marketing.
• Good knowledge of Google Ads, social media advertising, SEO, email marketing, and analytics.
• Strong content creation skills, including social media posts and video content.
• Ability to develop a strategy and, most importantly, execute it independently.
• Strong analytical and reporting skills.
• Good English communication skills.