Social Media Marketing Specialist

Job Description

About The Role

Ohana Development is seeking a hands-on Social Media Specialist to support the execution of social media content and community management across all digital channels. The role focuses on day-to-day content production, scheduling, and engagement, working closely with the Communication Manager/Social Media Manager to bring the content calendar to life across all platforms.

Key Responsibilities

Content Execution

• Create, edit, and schedule posts, stories, reels, and short-form video content across all channels Instagram, Facebook, LinkedIn, TikTok, X, and YouTube
• Support the Communication Manager/Social Media Manager in producing content aligned with the monthly calendar and campaign priorities
• Write on-brand captions and copy for day-to-day posts
• Source, resize, and format assets (images, video, graphics) for each platform’s specifications in coordination with design team
• Ensure all content follows Ohana’s official Brand Manual (colors, typography, logo usage)

Community Management

• Monitor and respond to comments, DMs, and mentions across channels in a timely, on-brand tone
• Track engagement daily and flag any sensitive or reputational issues to the Communication Manager/Social Media Manager
• Support influencer and partner tagging, community outreach, and follower engagement initiatives

Scheduling & Coordination

• Maintain and update the social media content calendar
• Coordinate with design, photography/videography, and external agencies to gather content on time
• Support content shoots and coverage at events, launches, and sales centre activations

Reporting & Admin

• Pull weekly and monthly performance data (reach, engagement, follower growth) from platform insights
• Assist in compiling social media performance reports
• Maintain organized archives of published content and creative assets

Requirements

• 1-3 years of experience in social media coordination, content creation, or community management (real estate developer experience is a must)
• Strong copywriting skills and an eye for on-brand visual content
• Working knowledge of platform-native tools (Instagram/Facebook TikTok, native scheduling tools)
• Basic photo/video editing skills (Canva, CapCut, Adobe Express or similar) a plus
• Excellent written and verbal English (Arabic a plus)
• High attention to detail and comfort handling confidential or partner-sensitive content
• Organized, responsive, and comfortable working to a content calendar and deadlines