Digital Marketing Specialist
Job Description
Job Purpose
The American University in the Emirates (AUE) is seeking a highly skilled Digital Marketing Specialist to lead and support the University’s digital marketing initiatives. The role is responsible for developing and executing data-driven digital strategies, managing multi-channel campaigns, and optimizing performance to enhance AUE’s online presence, student engagement, and lead generation.
The Digital Marketing Specialist will provide expertise in digital strategy, paid advertising, SEO, and analytics to ensure effective campaign performance and alignment with institutional marketing objectives.
Salary Range
AED 6,000 – 7,000 per month (subject to experience) + additional benefits
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
- Minimum 5 years of experience in digital marketing and campaign management
- Proven experience in developing and executing digital marketing strategies
- Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads Manager, and other digital advertising platforms
- Hands-on experience with SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
Skills & Competencies
- Strong understanding of full-funnel marketing and user behavior analytics
- Excellent analytical and strategic thinking abilities
- Strong project management and organizational skills
- High attention to detail and commitment to quality delivery
- Ability to manage multiple projects and meet tight deadlines
- Strong communication, reporting, and data interpretation skills
- Collaborative mindset with the ability to work across departments
Key Responsibilities
Digital Strategy Consulting
- Provide strategic recommendations for user acquisition and digital growth
- Support segmentation and targeting of key audiences
- Advise on optimal digital channels and campaign strategies
Digital Campaign Management
- Plan, execute, and optimize campaigns across platforms including Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X, and other relevant channels
- Develop full-funnel marketing strategies including awareness, engagement, and conversion stages
- Implement audience targeting, lookalike modeling, and retargeting strategies
- Monitor and improve campaign performance, ensuring strong lead quality and ROI
Google Ads Optimization
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
Website Analytics & Tracking
- Support digital analytics setup for website optimization
- Manage Google Tag Manager, GA4, and Facebook Pixel implementation
- Develop event tracking, custom reporting dashboards, and audience insights
- Integrate Google Search Console and provide regular performance analysis
SEO Consulting
- Conduct technical SEO audits including crawlability and indexability
- Analyze Core Web Vitals and site performance metrics
- Optimize internal linking structure and canonicalization
- Perform keyword research and map keywords to landing pages
- Monitor backlink profile and identify harmful or toxic links
About American University in the Emirates (AUE):
The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.
AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.
At AUE, we believe Nothing is Impossible is the Pathway to Success
AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Health Science, College of Media and Mass Communication, College of Computer Information Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.
The American University in the Emirates is accredited by SACSCOC (the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels
The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited by CAA (the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.
The College of Business Administration is a proud member of AACSB (The Association to Advance Collegiate Schools of Business), and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited by AACSB) as of 2022.
The Bachelor of Computer Science in the College of Computer Information Technology is accredited by the Computing Accreditation Commission of ABET.
NASAD (The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in the College of Design, the designation of Substantial Equivalency with accredited programs in the United States.
