General Manager

Job Description

Milele Car Rental is seeking an experienced and commercially driven General Manager to lead and scale its car rental business. This is a senior leadership role with full financial and administrative authority, responsible for end-to-end business performance, growth and operational excellence.

The role reports directly to the Group Business Head – Automotive and will play a key role in shaping strategy, profitability, and customer experience across the rental business.

Key Responsibilities

Business & P&L Ownership

• Own full P&L responsibility for the car rental business, ensuring revenue growth, cost optimization, and sustainable profitability.
• Develop and execute short- and long-term business strategies aligned with group objectives.
• Drive pricing, utilization, fleet mix, and yield management to maximize returns.
• NTC – new to company accounts, corporate fleet, repeat customer list, business expansion
  

Operations & Fleet Management

• Oversee all rental operations including fleet planning, utilization, maintenance coordination, and asset lifecycle management.
• Ensure high service standards across customer touchpoints while maintaining operational efficiency.
• Establish and monitor KPIs for utilization, downtime, damages, and operational costs.
• Fleet preventive maintenance, to minimize Maintenance cost
  

Sales, Marketing & Partnerships

• Lead B2B, B2C, and corporate sales strategies to grow market share.
• Strengthen partnerships with corporate clients, aggregators, brokers, and digital platforms.
• Collaborate with marketing teams on demand generation, pricing campaigns, and brand visibility.
• Clear business targets to sales staff. Three months threshold – nonperformers to be fired on completion of 90 days
  

Financial & Administrative Authority

• Exercise financial and administrative authority over budgets, approvals, contracts, and vendor management.
• Ensure strong governance, compliance, and risk controls in line with UAE regulations.
• Drive process discipline and reporting transparency
• Directly responsible for profit and loss of business.
  

People & Leadership

• Build, lead, and develop high-performing teams across operations, sales, and support functions
• Conduct workload analysis and rationalize manpower in conjunction with HR
• Conduct peer business analysis with similar size competitors.
• Improvise business processes to make them efficient and effective
• Incorporate internal control to optimize available resources
• Develop and implement MIS to facilitate monthly review process on business in conjunction with finance
• Ensure measurable KPIs are assigned to sales and operations staff, progress is monitored on daily basis
• Market trends/ Competition activity and schemes or offers by competition are to only counter but planned in a manner to produce better business results.
• Weekly reporting on competition activity and our business plan comaprison
• Set clear performance expectations, accountability frameworks, and succession plans.
• Foster a performance-driven, customer-centric, and ethical work culture.
  

Candidate Profile

10+ years of senior leadership experience in the car rental, automotive leasing or mobility sector (UAE or GCC experience is MUST).