Head of Marketing

Job Description

Legaline is the UAE’s first AI-native legal services platform – and more than a platform, an ecosystem. We build the layer of trust between clients (including expats from all over the world) and verified, UAE-licensed lawyers: AI-powered legal research and document drafting grounded in a lawyer-validated corpus of primary UAE law, a marketplace of verified counsel, and Safe Deal payments where funds are protected until work is delivered. The platform operates is listed in Stanford University’s CodeX TechIndex of companies building the future of legal services.

We are live and entering our growth phase – in one of the most dynamic legal markets in the world, with GCC expansion on the roadmap. Marketing is now the lever that matters most. That is where you come in.

The role

You will be Legaline’s first marketing leader – owning the function end to end, from brand narrative to acquisition funnel. This is a builder’s role: strategy and execution in the same week, often the same day. You will define how a two-sided legal ecosystem grows: clients on one side (expats, SMEs, private individuals across three languages), lawyers and law firms on the other.

What you will do

• Own the full marketing strategy and budget across both sides of the marketplace – client acquisition and lawyer/firm onboarding
• Build and lead the marketing team (content, performance, social, PR) from the ground up
• Define and guard the Legaline brand: positioning, voice, and visual identity across markets of the UAE with expansion to the whole GCC
• Run performance marketing across paid search, paid social and app channels, with clear CAC/LTV discipline
• Own organic growth: SEO/content engine around UAE legal topics, LinkedIn presence, community programmes
• Lead PR and communications: media relations, partnership announcements, founder visibility, industry events (GITEX, legal-tech conferences, DIFC/ADGM ecosystem)
• Design lifecycle marketing: onboarding, activation and retention flows for both clients and lawyers
• Build the measurement stack: attribution, dashboards, and a reporting rhythm the founders can run the business on
• Work directly with product on launches – new modules, new verticals, new markets – and with sales/partnerships on B2B pipeline
• Work with offline presence of the company (conferences, events etc)

What we are looking for

• 5+ years in marketing, with 2+ years leading a function or team – ideally in a tech comapny, marketplace, fintech, SaaS or legal-tech company
• Proven record of growing a two-sided platform or a trust-sensitive product (finance, health, legal, insurance) will be an advantage
• Hands-on performance marketing competence: you can open the ad account and know what you are looking at
• Strong storytelling instinct – able to turn regulatory complexity into a brand people trust and remember
• Experience in the UAE/GCC market, with a working understanding of its multicultural, multilingual audience
• Data discipline: CAC, LTV, payback, cohort retention are your native vocabulary
• English fluency required; Arabic is an advantage

Nice to have

• Professional-services marketing background
• Experience marketing AI products responsibly (claims discipline, trust-building)
• Track record launching in new markets (GCC, wider MENA, or BRICS geographies)
• Existing media and event network in Dubai / UAE

What we offer

• Ground-floor leadership role in a category-defining company, with direct influence on strategy
• Competitive salary
• UAE employment visa and relocation support if needed
• A story worth telling: access to justice, real technology, and a market that has never had a platform built for it