Head of Social Media

Job Description

About the Role

Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a “post and pray” role — you will own the global social strategy for one of the world’s top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.

You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You’ll need to bring structure without killing creativity, and bring creativity without losing accountability.

What You’ll Ow

nStrategy & Narrativ

• eDefine and execute Bybit’s global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platform
• sTranslate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 communit
• yBuild and maintain Bybit’s social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guideline
• sDevelop channel/product-specific strategies that balance global consistency with regional relevanc

eTeam Leadership & Operation

• sLead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other department
• sEstablish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scal
• eBuild and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communication
• sImplement SOPs for content creation, agency briefing, influencer collaboration, and crisis respons

eCampaign & Content Executio

• nPartner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionabl
• eOversee influencer strategy — from shortlisting and legal clearance to performance trackin
• gManage the production agency relationship for high-quality video content the internal team cannot produce at spee

dData, OKRs & Reportin

• gOwn social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via socia
• lUse Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortem
• sPresent social performance to leadership in biweekly reviews; flag risks and opportunities proactivel
• yLeverage AI tools for trend harvesting, content optimization, and competitive analysi

sCross-Functional Collaboratio

• nWork closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effor
• tAlign with the Strategy Office on global go-to-market strategy and upper-funnel performanc
• eCoordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restriction

s
What We’re Looking F

orMust-Ha

• ve4–8 years of social media experience, with at least 3 years in a leadership role managing a te
• amMarketing background — you think in campaigns, narratives, and audience journeys, not just pos
• tsProven track record of growing social accounts at scale for a global brand (1M+ followers preferre
• d)Strong project management skills — you can run multiple workstreams, manage agencies, and hit deadlines without cha
• osExperience with Sprinklr or equivalent enterprise social media management platfor
• msAI-native mindset — you actively use AI tools in your workflow for content, research, and analys
• isExceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong pl

usNice-to-Ha

• veExperience managing influencer programs end-to-end, including legal and compliance workflo
• wsBackground working with executive communications — writing for or managing the social presence of C-suite spokespeop
• leExperience with rebranding or brand evolution at a global compa
• nyFamiliarity with OAP/project management systems and cross-functional campaign coordinati
• onDeep knowledge of crypto, Web3, or fintech — you can write about DeFi, trading products, and market events without needing a translator (optiona

l)
What Makes This Role Uni

• queYou’ll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding mom
• entDirect access to and collaboration with the executive leaders
• hipA team that is genuinely invested in getting better — we’re building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-Augu
• st)Real budget, real agencies, real campaigns — this is not a one-person s
• howA culture that values ownership, speed, and creative cour

age
What We Don’t

• WantSomeone who needs to be told what to
• postSomeone who can’t write a content brief or manage an ag
• encySomeone who treats social as a support function rather than a growth en
• gineSomeone who can’t handle ambiguity or a fast-moving environ

ment