Social Media Content Creator

Job Description

Key Responsibilities:

  • Content Production: Produce platform-tailored short-form videos (Reels, TikToks, Shorts), graphics, and copy that align with our brand identity.
  • Content Strategy & Calendar Management: Maintain a monthly social media content calendar ensuring consistent posting schedules.
  • Community Engagement: Monitor post interactions, reply to comments and messages, and build active online communities.
  • Trend & Platform Analysis: Track trends, algorithm updates, and platform shifts to adjust content strategy.
  • Analytics & Performance Tracking: Evaluate engagement rates, reach, and click-through metrics to iterate on content performance.
  • Cross-Functional Collaboration: Partner with the broader marketing team to align social posts with broader marketing initiatives and launches.

Requirements:

  • Experience: 3+ years of experience as a Social Media Content Creator or in a similar role with a portfolio of work in real estate development.
  • Tools & Software: Proficiency with Adobe Creative Cloud (Premiere, Photoshop), Canva, and social scheduling tools (e.g., Buffer, Hootsuite, Sprout).
  • Technical Skills: Experience with mobile video production, lighting, audio capture, and editing apps (e.g., CapCut).
  • Writing Skills: Strong copywriting ability tailored for digital audiences.
  • Analytical Mindset: Familiarity with social media analytics tools to draw insights from performance metrics.

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