Marketing Manager

Marketing Manager Jobs
Dubai
August 13, 2026
Full Time
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Job Description


Legaline is the UAE’s first AI-native legal services platform – and more than a platform, an ecosystem. We build the layer of trust between clients (including expats from all over the world) and verified, UAE-licensed lawyers: AI-powered legal research and document drafting grounded in a lawyer-validated corpus of primary UAE law, a marketplace of verified counsel, and Safe Deal payments where funds are protected until work is delivered. The platform is listed in Stanford University’s CodeX TechIndex of companies building the future of legal services.

We are live and entering our growth phase – in one of the most dynamic legal markets in the world, with GCC expansion on the roadmap. Marketing is now the lever that matters most. That is where you come in.The role

You will be the member of Legaline’s marketing team – a hands-on role at the heart of how a two-sided legal ecosystem grows: clients on one side (expats, SMEs, private individuals across three languages), lawyers and law firms on the other. You will plan campaigns in the morning and ship them in the afternoon, working directly with the leadership on strategy while owning execution across channels.What you will do

  • Plan, launch and optimise campaigns across both sides of the marketplace – client acquisition and lawyer/firm onboarding
  • Run performance marketing hands-on: paid search, paid social and app channels, with clear CAC/LTV discipline
  • Drive organic growth: SEO/content around UAE legal topics, LinkedIn presence, community programmes
  • Execute PR and communications activities: partnership announcements, media outreach, founder visibility support
  • Represent Legaline offline: conferences, industry events etc.
  • Build and run lifecycle marketing: onboarding, activation and retention flows for both clients and lawyers
  • Keep the brand consistent across markets: positioning, voice and visual identity in the UAE, with GCC expansion ahead
  • Track and report: attribution, dashboards, and clear reporting the team can act on

What we are looking for

  • 3+ years of hands-on marketing experience – ideally in a tech company, marketplace, fintech, SaaS or legal-tech
  • Experience growing a two-sided platform or a trust-sensitive product (finance, health, legal, insurance) will be an advantage
  • Genuine performance marketing competence: you can open the ad account and know what you are looking at
  • Strong storytelling instinct – able to turn regulatory complexity into content people trust and remember
  • Experience in the UAE/GCC market, with a working understanding of its multicultural, multilingual audience
  • Data discipline: CAC, LTV, payback, cohort retention are part of your working vocabulary
  • English fluency required; Arabic is an advantage

Nice to have

  • Experience marketing AI products responsibly (claims discipline, trust-building)
  • Exposure to launching in new markets (GCC, wider MENA, or BRICS geographies)
  • Existing media and event network in Dubai / UAE
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