Job Description

Role Overview

DXB Perfume is looking for a creative, commercially aware and highly proactive Social Media & Content Executive to manage and grow our social media presence across TikTok, Instagram, Snapchat, Facebook and other relevant platforms.

This is a hands-on execution role. You will be responsible for turning marketing priorities into daily content, identifying trends, creating engaging content, managing the content calendar and continuously improving social performance.

We are looking for someone who does not wait to be told what to post. You should naturally identify opportunities, develop ideas, execute them quickly and use performance data to improve what we do.

You will work closely with the Marketing, Influencer, E-commerce, Retail and Design teams.

Key Responsibilities

Social Media Management

• Manage DXB Perfume’s day-to-day social media activity.
• Build and maintain the social media content calendar.
• Plan content around product launches, campaigns, promotions, retail activity and events.
• Publish and schedule content across relevant platforms.
• Ensure content is consistent with DXB Perfume’s brand identity.
• Monitor social trends and identify opportunities for the brand.
• Continuously test new formats, hooks, concepts and content styles.
• Monitor competitors and identify relevant opportunities.

Content Creation

• Create short-form video content for TikTok, Instagram Reels and other platforms.
• Film product demonstrations, fragrance education, lifestyle content, behind-the-scenes content and retail activity.
• Attend selected store activations, events and launches to capture content.
• Create Stories and other daily social content.
• Repurpose influencer and creator content across owned channels.
• Work with the Graphic Designer to develop campaign assets.
• Brief designers and creators where additional production support is required.
• Maintain a consistent flow of fresh, relevant and trend-led content.

Community Management

• Manage comments, messages and customer interactions.
• Respond quickly and professionally to customer questions.
• Monitor audience sentiment and recurring customer questions.
• Identify customer feedback that can inform marketing and content.
• Escalate customer service issues appropriately.
• Build an active and engaged community around DXB Perfume.

Campaign & Launch Support

• Support social activity for new product launches, seasonal campaigns, promotions and retail activations.
• Translate campaign objectives into clear social content plans.
• Ensure all required content is delivered on time.
• Coordinate with Influencer, E-commerce, Marketing and Retail teams.
• Create additional content based on campaign performance.

Performance & Reporting

• Monitor social performance weekly.
• Track reach, engagement, video views, watch time, traffic and content performance.
• Identify the strongest and weakest content.
• Recommend actions based on performance.
• Maintain a record of successful content formats and concepts.
• Provide a concise weekly social performance update.

Commercial & Ownership Expectations

At DXB Perfume, this role is expected to take ownership rather than wait for instructions.

You will be expected to:

• Proactively identify content and social opportunities.
• Bring solutions, not simply problems.
• Develop practical content plans rather than only suggesting ideas.
• Consider the commercial purpose behind campaigns and content.
• Understand the resources and costs required for proposed content activity.
• Take ownership from idea through execution and reporting.
• Identify underperforming activity and recommend what should change.
• Work independently while knowing when senior approval is required.

Skills & Experience

Essential

• 3+ years experience in social media, content marketing or digital marketing.
• Strong understanding of TikTok and Instagram.
• Demonstrable experience creating short-form video content.
• Strong understanding of current social media trends.
• Good copywriting and communication skills.
• Basic video editing skills.
• Strong organisational skills.
• Ability to manage multiple deadlines.

Desirable

• Experience within beauty, fragrance, fashion, lifestyle or retail.
• Experience creating UGC-style content.
• Experience with TikTok Shop.
• Photography/video skills.
• Experience using social analytics tools.
• Experience working with creators or influencers.

The Person We Are Looking For

• Naturally curious about social media.
• Constantly looking for new content opportunities.
• Comfortable filming content themselves.
• Fast-moving and highly organised.
• Commercially aware.
• Confident enough to make recommendations.
• Comfortable working independently.
• Willing to test, learn and improve.
• Takes responsibility for results rather than simply completing tasks.

KPIs

• Content output against agreed calendar.
• Organic reach.
• Engagement rate.
• Video views and watch time.
• Social traffic.
• Follower growth.
• Community response time.
• Campaign content delivery.
• Performance of new content formats.
• Contribution to campaign and product-launch performance.

What Success Looks Like

Within the first six months, the successful candidate should be able to independently manage the day-to-day social calendar, consistently produce content, identify trends and opportunities, improve content performance and clearly demonstrate which activities are contributing to DXB Perfume’s growth.