Assistant Manager – Digital

Job Description

The Assistant Manager – Digital is responsible for planning, coordinating and executing Pizza Hut’s digital commercial agenda across App, CRM, Loyalty and Aggregator channels across UAE and KSA.

This role plays a critical part in delivering digital sales, transactions and profitability by managing monthly promotional calendars, driving flawless execution of campaigns, analyzing business performance and identifying opportunities to improve customer acquisition, engagement, retention and revenue.

The ideal candidate is highly organized, execution-focused, commercially aware and comfortable managing multiple stakeholders, campaigns and priorities across a fast-paced digital ecosystem.

Key Responsibilities

1. Digital Commercial Planning

• Own the monthly App promotional calendar development process across assigned markets.
• Develop commercial plans aligned with monthly sales targets, transactions targets and budget commitments.
• Build promotional recommendations based on business performance, seasonality, customer behavior, competitive activity and historical campaign learnings.
• Lead the monthly planning process through first-cut, second-cut and final approval stages with key stakeholders.
• Ensure all promotional mechanics, funding assumptions and business cases are clearly documented and aligned before execution.
• Continuously evaluate opportunities to improve promotional efficiency, profitability and customer response.

2. Aggregator Commercial Management

• Own monthly planning and execution across aggregator platforms.
• Build and maintain monthly aggregator promotional calendars aligned with business objectives.
• Work closely with aggregator account managers to secure visibility opportunities, top listings, banners, campaigns and exclusive placements.
• Evaluate commercial proposals from aggregator partners and recommend participation based on expected sales impact and return on investment.
• Drive execution of funded, co-funded and Pizza Hut-funded campaigns.
• Identify and implement new promotional constructs that drive incremental revenue and customer acquisition.

3. Campaign Execution & Operational Excellence

• Lead end-to-end execution of all digital promotions across App, CRM and Aggregator channels.
• Coordinate campaign delivery across Marketing, Revenue Management, Product, Technology and Operations teams.
• Ensure all campaigns are correctly configured, tested and launched according to agreed timelines.
• Validate promotional setup including pricing, discount structures, coupon mechanics, banners, customer targeting and offer visibility.
• Conduct ongoing campaign health checks and proactively resolve issues affecting performance or customer experience.
• Ensure flawless delivery of digital campaigns across all customer touchpoints.

4. CRM & Loyalty Management

• Support planning and execution of CRM and customer lifecycle programs across email, push notifications, in-app messaging and other owned channels.
• Co-own CRM journey development including acquisition, activation, retention, reactivation and loyalty initiatives.
• Work closely with CRM teams to improve customer engagement, purchase frequency and customer lifetime value.
• Support audience segmentation, offer targeting and personalization initiatives.
• Monitor campaign effectiveness and recommend improvements based on customer response and performance trends.

5. Business Performance & Analytics

• Monitor daily, weekly and monthly performance across App and Aggregator channels.
• Track key business metrics including:
• Sales
• Transactions
• Average Order Value
• Customer Acquisition
• Retention
• Repeat Purchase Rate
• Redemption Rates
• Incremental Revenue
• Profitability
• Refresh and maintain business performance dashboards.
• Develop weekly business review presentations highlighting key trends, opportunities and risks.
• Prepare monthly performance summaries for senior stakeholders and leadership teams.
• Translate data into actionable recommendations that drive business performance.

6. Promotional Repository & Learning Agenda

• Develop and maintain a centralized repository of digital offers and promotional constructs.
• Track performance of historical campaigns and offer mechanics.
• Analyze incremental revenue, profitability and customer behavior across promotional activities.
• Build a knowledge base of successful and unsuccessful promotional initiatives.
• Leverage learnings to continuously improve future calendar planning.

7. Stakeholder Management

• Collaborate closely with Revenue Management, Product, Technology, Operations, CRM, Loyalty, Marketing, Analytics and Aggregator Partners.
• Drive alignment across teams to ensure successful campaign planning and execution.
• Influence stakeholders through data-driven recommendations and business cases.
• Escalate risks proactively and ensure timely issue resolution.

8. Competitive Intelligence & Market Monitoring

• Track competitor promotions, pricing, offers and visibility across App, Web and Aggregator channel
• Monitor digital activity of key competitors and identify emerging trends, best practices and growth opportunities.
• Share regular competitor insights and recommendations to support monthly commercial planning and promotional calendar development.
• Recommend tactical actions to strengthen Pizza Hut’s competitiveness and digital performance.

Education Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Commerce, E-Commerce

Experience

• 3-5 years of relevant experience in: Digital Commerce, E-Commerce, Digital Marketing, CRM, Loyalty, Marketplace Management, Growth Marketing
• Experience within QSR, Food Delivery, Retail, Consumer Technology or E-Commerce is preferred.
• Experience working with mobile apps, websites and aggregator platforms.
• Experience in commercial planning, promotions management and digital business reporting.

Requirements added by the job poster

• Bachelor’s Degree