Assistant Marketing Manager

Job Description

Dear Applicants!

!! Hiring Alert !!

Home Centre Landmark group is looking for a Assistant Manager- Marketing for Dubai, UAE

JOB DESCRIPTION :

Assistant Manager- Marketing – Influencer Marketing & PR will play a key role in shaping and executing Home Centre’s influencer and PR strategy across the MENA region. Working closely with the wider Brand & Social teams, this role will drive culturally relevant influencer partnerships, support PR initiatives, and ensure consistent brand storytelling across markets – particularly UAE and KSA.

The ideal candidate combines strong influencer ecosystem knowledge and hands-on social media experience with the ability to work across agencies, creators, media partners, and internal stakeholders.

Responsibilities for Internal Candidates

Influencer Marketing

• Support end-to-end influencer campaign management across UAE, KSA, Oman, Bahrain, and Qatar.
• Identify, evaluate, and onboard influencers that match Home Centre’s brand tone, aesthetics, and values.
• Oversee influencer coordination for brand, commercial, and IP-led campaigns such as events, collection launches, and seasonal activities.
• Monitor influencer performance, engagement quality, content output, and compliance with briefs.
• Ensure campaigns are executed on time, with clear communication, and strong relationships with creators.

PR & Earned Media Support

• Work in collaboration with PR agencies to amplify campaigns and content media outreach.
• Assist in drafting and localizing PR briefs, influencer talking points, and campaign narratives.
• Support event-based PR activities, including influencer events, previews, launches, and store openings.
• Track PR coverage, influencer buzz, and media value across markets.

Social Media & Content Alignment

• Collaborate with the Social Media team to ensure influencer content aligns with ongoing and campaign content.
• Guide influencers on content formats, platforms, and best practices for Instagram, TikTok, and YouTube Shorts.
• Keep updated on platform trends, creator formats, and regional content behaviours.
• Coordinate with internal teams – Brand, Social, Trade Marketing, E-commerce- for seamless campaign execution.
• Support adaptations for the Arabic market, ensuring cultural relevance and accuracy.
• Liaise with agencies to manage timelines, approvals, and deliverables.

Qualifications for Internal Candidates

Must-Have

• 1 – 3 years of experience in Influencer Marketing, PR, or Social Media (brand or agency side)
• Good understanding of influencer ecosystems in UAE and Saudi Arabia
• Hands-on experience working with TikTok, Instagram, Snapchat, and emerging social platforms
• Ability to assess influencer quality beyond follower count (content, credibility, engagement, relevance, and brand fitment)
• Strong project management and stakeholder coordination skills

Good to Have / Preferred

• Working knowledge of Arabic language (spoken and/or written)
• Exposure to retail, lifestyle, home, fashion, or consumer brands
• Experience collaborating with PR agencies and media partners