Associate General Manager – Marketing

Job Description

Associate General Manager – Marketing (Home Box)
 

ROLE OVERVIEW

We are looking for a high-impact, business-driven Head of Marketing to lead Home Box’s next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital-first marketing, performance-led growth, and omnichannel excellence.

KEY RESPONSIBILITIES

Brand Strategy & Customer Experience

• Define and lead Home Box’s brand positioning, architecture, and communication frameworks
• Drive brand transformation to make HomeBox modern, relevant, and differentiated in the GCC
• Build strong, insight-led narratives around key life moments (new homes, families, celebrations)
• Ensure a consistent and elevated customer experience across all touchpoints — online, in-store, delivery, and post-purchase
• Partner with retail, VM and Ecom Operation to enhance Customer journeys (discovery → purchase → delivery → service) both Offline and Online

Creative & Content

• Lead end-to-end content strategy and execution across all channels and touchpoints
• Drive campaign development from idea, manifesto, and storytelling to final execution
• Oversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in-store creatives, and ecommerce content (PDPs, banners)
• Ensure content is platform-first, insight-led, and performance-optimized
• Build scalable systems for content planning, production, and distribution with speed and consistency
• Work closely with designers, agencies, and internal teams to maintain high creative standards

Trade Marketing & Omni Growth

• Lead trade marketing strategy to drive store footfall, in-store conversion, and sell-through
• Plan and execute promotions, in-store activations, and local store marketing initiatives
• Develop focus store action plans to drive traffic and performance in priority locations
• Drive omnichannel growth (Click & Collect, App adoption, cross-channel shopping behavior)
• Manage media planning and budget allocation across digital and offline channels with ROI focus
• Build and manage partnerships, tie-ups, and PR opportunities to enhance reach and brand visibility
• Collaborate with VM and retail teams to ensure strong in-store communication and execution excellence

Customer Value Management (CRM & Digital Growth)

• Own the customer lifecycle strategy — acquisition, engagement, retention, and reactivation
• Lead CRM programs across SMS, WhatsApp, and loyalty initiatives
• Drive data-led marketing, leveraging analytics for segmentation, personalization, and targeting
• Focus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retention
• Carry out Voice of Customer research, Brand Audits & Mystery Shopping from time to time

Campaign Planning & Calendar Management

• Own the annual marketing calendar, balancing brand-building and category-driving campaigns
• Plan and execute key campaigns across brand moments, seasonal peaks, and category priorities
• Ensure strong alignment between commercial goals, category focus, and campaign storytelling
• Drive cross-functional collaboration with buying, retail, ecommerce, and operations teams
• Ensure on-time, high-quality execution across all markets and channels

KEY SKILLS & EXPERIENCE

• 12–15 years of experience in B2C / Retail / Omni marketing
• Proven track record in brand transformation and scaling growth through digital-first marketing
• Strong understanding of digital marketing platforms, performance marketing, and ecommerce
• Hands-on experience in trade marketing, store footfall generation, and omnichannel integration
• Strong understanding of content ecosystems and multi-channel storytelling
• Commercial acumen with focus on ROI, growth, and profitability
• Experience in GCC or similar markets is a strong advantage