Content Strategist

Job Description

Company Description Grovy Developers is a forward-thinking real estate company in the UAE, recognized among the nation’s Top 10 Most Promising Real Estate Brands by Asia Business Outlook. Known for quality, transparency, and innovation, Grovy consistently sets new benchmarks in timely project delivery and customer trust, exemplified by ARIA by Grovy being named one of Dubai’s Top 10 fastest completed developments. Guided by the leadership of CEO Abhishek Jalan and backed by nearly five decades of family experience in real estate, the company focuses on “Spaces that Grow Value” for residents and investors. Grovy’s projects are anchored by a Handshake to Handover commitment, Smart Home Guarantee, and Construction Transparency Program, ensuring accountability, technology integration, and measurable returns. With a sold-out portfolio exceeding AED 700M and a clear Vision 2030, Grovy aims to be the UAE’s most trusted, forward-thinking developer, expanding across prime locations like Jumeirah Village Circle, Dubai Islands, and Dubailand.
Role Description This is a full-time, on-site Content Strategist role based in Dubai, United Arab Emirates. The Content Strategist will develop and oversee content strategies that support Grovy’s brand positioning, project launches, investor communications, and community engagement across digital and offline channels. Daily responsibilities include planning content calendars, coordinating with marketing, sales, and design teams, and ensuring consistent messaging across websites, social media, email campaigns, and collateral. The role involves analyzing audience insights, market trends, and performance data to refine content approaches and improve engagement and conversion. The Content Strategist will also manage content workflows, maintain brand tone and guidelines, and ensure all content aligns with Grovy’s values of transparency, innovation, and long-term value creation.
Qualifications

• Ability to develop and execute effective Content Strategy aligned with business goals and brand positioning.
• Strong Content Management skills, including planning calendars, managing workflows, and maintaining consistency across channels.
• Experience in Content Development, from ideation and structuring to collaborating with writers, designers, and subject matter experts.
• Proficiency in Web Content Writing and Writing for diverse formats such as websites, social media, blogs, email campaigns, and brochures.
• Relevant experience in real estate, property development, or investment-focused brands is highly beneficial.
• Strong analytical skills to interpret content performance metrics and audience insights, with the ability to optimize strategies accordingly.
• Excellent written and verbal communication skills in English; Arabic language skills are an advantage.
• Bachelor’s degree in Marketing