Digital Marketing Executive

Digital Marketing Jobs
Dubai, UAE
September 11, 2026
Full Time
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Job Description

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions.

It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy.

Campaign execution

  • Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager
  • Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily
  • Track spend against approved budgets and raise variances before they become overspend

CRM and lead management

  • Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time
  • Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads
  • Keep live inventory portals updated with current availability and pricing as instructed

Email marketing

  • Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative
  • Maintain broker and buyer lists, segmentation and unsubscribe compliance
  • Report open, click and reply rates after each send

Reporting and competitor monitoring

  • Compile weekly performance data (CPC, CTR, cost per lead, conversion rates) into the standard reporting template
  • Maintain the competitor tracker: campaigns, pricing moves, launches and messaging observed each week
  • Contribute to the monthly performance and benchmarking report prepared by the manager

Landing pages

  • Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms, tracking tags and mobile display
  • Draft ad-group-specific page copy for manager review

WhatsApp And Community Support

  • Provide first-line responses on the official Business WhatsApp within the agreed response window; escalate qualified leads and complaints to Sales or the manager
  • Log every WhatsApp conversation as a lead or enquiry in the CRM
  • Monitor comments and messages across social channels and flag issues or opportunities

Content, social and website support

  • Draft blog posts and vlog scripts for manager and Creative Manager review; publish approved content to the website and social channels
  • Maintain the content calendar and coordinate asset delivery with the Creative Manager
  • Keep property listings on the website accurate, complete and visually current; apply basic on-page SEO to new pages and listings

Requirements

  • Degree or diploma in Marketing, Business, Communications or a related field
  • Around 1-3 years in a digital marketing or marketing coordinator role, or a strong internship record with hands-on ad platform exposure
  • Working familiarity with Google Ads and Meta Ads Manager; can set up a campaign from a brief
  • Experience entering and maintaining data in a CRM; attention to detail on attribution and records
  • Clear written English for customer replies, email builds and short-form web copy

Comfortable in Excel/Google Sheets for basic reporting.

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