Digital Marketing & Brand Growth Specialist

Job Description

🚀 We’re Hiring: Digital Marketing & Brand Growth Specialist

Key Responsibilities

Own and manage paid digital campaigns across Google Ads (Search, Shopping, PMax, Display) and Meta (Facebook & Instagram), ensuring strong ROAS and CPA performance.
Manage Google Merchant Center feeds, ensuring product accuracy and resolving disapprovals.
Set up and optimize GA4 tracking, conversion events, and performance reporting.
Drive CRM strategies (Email & SMS) to improve customer retention, repeat purchases, and engagement.
Analyse customer behavior to enhance AOV and LTV through upselling, cross-selling, and loyalty initiatives.
Lead influencer marketing and partnerships across Instagram, TikTok, and YouTube.
Develop and grow organic social media presence across platforms.
Plan and execute PR activities, including media placements and product launches.
Manage external agencies (PR, creative, media buying) ensuring timely and quality deliverables.
Collaborate with internal teams (tech/UI) to enhance website performance and conversion rates.
Track, analyse, and present weekly/monthly performance reports with actionable insights.
Conduct A/B testing to continuously improve campaign performance.
Ensure full compliance with UAE healthcare advertising regulations (DHA/MOH).
Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum 4+ years of experience in digital marketing (paid media, CRM, influencer marketing, PR).
Strong expertise in Google Ads, GA4, Meta Ads Manager, and CRM tools (Klaviyo, HubSpot, or similar).
Proven experience managing influencer campaigns and agency partnerships.
Experience in retail pharmacy, healthcare, beauty, or e-commerce is highly preferred.
Strong analytical mindset with a proven track record in improving ROAS, LTV, and customer retention.
Excellent communication and stakeholder management skills.
What We’re Looking For

✔ Results-driven and data-oriented professional
✔ Strong multitasking and project management abilities
✔ Ability to thrive in a fast-paced, growth-focused environment
✔ Strong negotiation and relationship management skills

Job Types: Full-time, Permanent

Pay: AED8,000.00 – AED12,000.00 per month

Application Question(s):

What has been the largest annual digital marketing budget you’ve managed in your previous role? For example, AED 0-500k , AED 500K-1M, AED 1M+