Digital Marketing Executive

Job Description

Company Description Raspberry is a UAE-based technology company founded by experienced web designers, software engineers, and business professionals. The team focuses on helping businesses in the UAE bring their products and services online using world-class, cutting-edge technology. Raspberry collaborates closely with clients to build high-performing digital experiences that support growth and competitiveness. The company values innovation, reliability, and practical solutions tailored to the needs of modern businesses. Team members work in a dynamic environment where digital transformation and customer success are central priorities.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Dubai. This role is responsible for planning and executing digital marketing campaigns across web, social media, and other online channels to increase brand visibility and generate leads. Day-to-day tasks include managing social media accounts, creating and optimizing web content, tracking and analyzing campaign performance using web analytics tools, and coordinating with designers and developers to align marketing assets with brand standards. The Digital Marketing Executive will also support broader marketing initiatives, prepare performance reports, and recommend data-driven improvements to campaigns. Collaboration with internal stakeholders and clients is key to ensuring consistent messaging and effective digital strategies.
Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and lead generation.
• Candidates should possess effective Communication skills, including clear written and verbal communication and stakeholder coordination.
• Candidates should possess Social Media Marketing skills, including content planning, channel management, and audience engagement.
• Candidates should possess Web Content Writing skills, including creating concise, SEO-friendly copy for websites and landing pages.
• Candidates should possess Web Analytics skills, including using analytics tools to monitor performance, interpret data, and optimize campaigns.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.
• Experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Ability to work collaboratively in an on-site team environment in Dubai and manage multiple projects with attention to detail.