Content & Social Media Producer

Job Description

About Arabian Wanderers

Arabian Wanderers is a UAE-based adventure travel company creating hiking, camping, stargazing, road-trip and international travel experiences across the UAE, Oman, Jordan, Saudi Arabia, Socotra, Morocco and beyond.

We have organised more than 500 trips for over 6,000 guests and built an Instagram community of more than 125,000 followers.

We are looking for a UAE-based Content & Social Media Producer who can own content from initial idea through filming, editing and publishing.

About the Role

This is a field-first content position.

The successful candidate will regularly attend Arabian Wanderers experiences, capture authentic trip footage, develop compelling short-form stories and manage day-to-day social media execution.

This role requires someone who is equally comfortable:

• Filming in the desert, mountains, on boats and during outdoor experiences.
• Editing content independently.
• Publishing Stories in real time.
• Working with guests, adventure leaders and operations teams.
• Using performance data to improve future content.

Selected evening, weekend and overnight trip coverage is an essential part of the position and will be planned around the company’s trip calendar.

Key Responsibilities

Content Strategy and Ideation

• Research travel, adventure and lifestyle trends.
• Develop original Reel concepts, opening hooks and storylines.
• Build a monthly short-form content plan aligned with trip priorities and campaigns.
• Prepare filming briefs, shot lists and content requirements before each trip.
• Coordinate content priorities with the Digital Marketing & Growth Manager.

On-Ground Filming

• Attend selected Arabian Wanderers trips, events and content shoots across the UAE.
• Capture high-quality vertical video and photography suitable for Reels, Stories and advertisements.
• Film guest reactions, testimonials, guides, activities, destinations and behind-the-scenes moments.
• Direct simple scenes and communicate comfortably with guests and team members.
• Capture sufficient footage variety for multiple content formats.
• Ensure appropriate customer consent and respect guest privacy.

Reels and Video Editing

• Produce approximately 16–20 Reels per month from concept through final delivery.
• Edit content for Instagram Reels, TikTok, Facebook and YouTube Shorts.
• Select audio, on-screen text, captions, transitions and covers.
• Create a mix of cinematic, storytelling, educational, testimonial and trend-led content.
• Repurpose footage efficiently across multiple platforms.
• Maintain high standards while meeting consistent turnaround times.

Stories and Social Media Execution

• Publish live and scheduled Instagram Stories during trips and campaigns.
• Manage regular content scheduling and publishing across relevant social platforms.
• Monitor comments and escalate booking or customer-service questions to the appropriate team.
• Support Instagram and WhatsApp broadcasts.
• Maintain selected third-party profiles and travel-platform content where required.
• Organise, label and archive raw and edited content.

Performance and Collaboration

• Monitor Reel and Story performance, including retention, reach, shares, saves and profile activity.
• Use performance insights to improve future filming and editing decisions.
• Coordinate with the Marketing Manager, Brand & Design Specialist, Operations team and adventure leaders.
• Maintain a reliable workflow from footage capture through publishing.

Requirements

• Three or more years of experience in content creation, social media or video production.
• A strong portfolio of short-form videos that you personally filmed and edited.
• Hands-on expertise with CapCut, Adobe Premiere Pro, Final Cut Pro or comparable software.
• Strong understanding of hooks, retention, storytelling and platform-native content.
• Confidence filming people and directing simple on-camera moments.
• Ability to create and publish Instagram Stories during live experiences.
• Excellent English communication and copywriting skills.
• Strong organisation, reliability and file-management discipline.
• Currently based in the UAE or able to be based in the UAE by the agreed start date.
• Comfortable attending selected evening, weekend and overnight trips.
• Comfortable working in outdoor environments, including desert, mountain and marine settings.

Strongly Preferred

• Valid UAE driving licence and the ability to reach shoot locations.
• Experience with travel, hospitality, tourism, events or outdoor brands.
• Photography skills.
• Drone filming experience and any required UAE permissions.
• Access to suitable filming equipment, such as a high-quality smartphone, camera, microphone or gimbal.
• Experience working with influencers and user-generated content.
• Arabic language skills.

How Success Will Be Measured

• Quality and consistency of raw footage.
• Reel output, watch time, retention, shares and non-follower reach.
• Story coverage and audience engagement.
• Publishing consistency and turnaround time.
• Content-library organisation.
• Reliability during trips and shoots.
• Contribution to enquiries and bookings.

Why Join Arabian Wanderers?

• Attend and capture unique experiences across the UAE and potentially other destinations.
• Create content for an established community of more than 125,000 followers.
• Take ownership of content from concept through production.
• Work across travel, adventure, outdoor experiences and destination storytelling.
• Grow with an expanding regional travel company.

How to Apply

Please complete the dedicated application form below:

Your application should include:

• Three videos you personally conceptualised, filmed and edited.
• The view count and your exact contribution to each example.
• Your complete portfolio.
• Your current UAE location and visa status.
• Whether you hold a UAE driving licence and have access to transportation.
• The filming and editing equipment you use.
• Your availability for weekends and overnight trips.
• Your monthly salary expectation and notice period.

Only applications submitted through the form, with relevant examples and a clear explanation of the applicant’s contribution, will be considered.