Digital Marketing/Social Media Executive

Job Description

Job Summary

The Digital Marketing/Social Media Executive manages and executes social media strategies to enhance brand visibility, engagement, and growth across INDEX Holding and its subsidiaries, using creative content, managing end-to-end execution of paid ad campaigns, and active audience interaction.

Roles and Responsibilities

• Implement and execute the social media strategy across INDEX Holding and its subsidiaries
• Manage and grow the company’s presence across platforms such as Facebook, Twitter, LinkedIn, and other relevant social networks
• Create, curate, and publish engaging content including posts, videos, and promotional materials
• Plan and execute innovative social media campaigns aligned with business goals
• Manage and optimize social media advertising budgets
• Monitor trends and stay updated on developments in the social media landscape
• Build and maintain relationships with social media platform representatives
• Track, analyze, and report on the performance of social media activities
• Conduct market research and competitor analysis to identify opportunities
• Engage with audiences in real time by responding to comments, messages, and conversations
• Monitor user-generated content to identify risks and opportunities, escalating issues when necessary
• Coordinate and schedule content across multiple subsidiaries with high content volume
• Optimize content using appropriate tagging, titles, and keywords to improve search visibility
• Analyze campaign performance and provide actionable recommendations for improvement
• Drive growth in followers, engagement, and overall online community presence
• Prepare and maintain daily, weekly, and monthly performance reports

Skills and Qualifications

• Bachelor’s degree in Marketing or a relevant discipline with a minimum of 3 years of digital marketing and social media experience.
• Experience in content creation, publishing, and management.
• Creative thinker with strong content ideation skills.
• Basic knowledge of HTML, CMS, and design principles
• Background in digital marketing, advertising, PR, or related field
• Strong understanding of social media platforms, tools, and best practices