Head of Retail Marketing

Job Description

Head of Retail Marketing.MCG – Marketing and Communications Group

• Overall profitability and penetration of retail segments that reflect above average usage of financial services.
• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
• Design positioning, messaging architecture & marketing plans across Retail products & services offering
• Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
• Analyze data and insights to optimize campaigns across all segments
• Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers
• Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
• Oversee & manage marketing budget and scheduling expenditures.
• Set a strong marketing team, processes & policies in new markets
• Launch Retail offering in new Markets
• 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with bank’s operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader
• Experience building innovative and agile teams and coaching them to their full potential

The leading financial institution in MENA

While more than half a century old, we proudly think like a challenger, startup, and innovator

in banking and finance, powered by a diverse and dynamic team who put customers first.

Together, we pioneer key innovations and developments in banking and financial services.

Our mandate? To help customers find their way to Rise Every Day, partnering with them through

the highs and lows to help them reach their goals and unlock their unique vision of success.

Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.

We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.