Head of Marketing

Job Description

Head of Retail Marketing.MCG – Marketing and Communications GroupKey Result Areas
– Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan

– Design positioning, messaging architecture & marketing plans across Retail products & services offering

– Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR

– Plan & implement all segments & products / services overall digital marketing strategy

– Forecast digital sales performance trends and increase acquisition numbers across markets & segments

– Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA

– Analyze data and insights to optimize campaigns across all segments

– Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers

– Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.

– Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints

– Oversee & manage marketing budget and scheduling expenditures.

– Set a strong marketing team, processes & policies in new markets

– Launch Retail offering in new Markets

Operating Environment ,Framework and Boundaries, working Relationships
– Mashreq is a challenger bank & an aggressive marketeer, this position has key responsibility to promote a culture of innovation & Customer Experience.

– Working with all Retail Business Heads,Digital Studio Head and Customer Experience Head
Problem Solving

– Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.

– Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.

– Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way

– Being able to traverse a broad spectrum from strategic to tactical is key

– Ability to work under Agile framework – collaborate across businesses, Digital Studio teams & CX to achieve business goals

Decision Making authority and Responsibility

– Setting up marketing strategy across Retail segments, products & services.

– Determining acquisition targets & CPA for segments and launch of new initiatives.

Knowledge, Skills and Experience
– 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.

– Familiarity with bank’s operations, sales and support environments, and strong customer focus.

– Entrepreneurial, strong profit orientation, effective team leader

Experience building innovative and agile teams and coaching them to their full potential