Manager – Sales

Job Description

Manager – Sales Training(Arabic Speaker)

About:

Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures, seeking an experienced and dynamic Manager -Sales Training to join our team in Sharjah.

Job Purpose:

The Manager – Sales Training is responsible for building broker capability and conviction through structured training, project briefings, and market education. The role focuses on enabling real estate brokers to confidently sell Alef’s projects by educating them on Why Sharjah as a real estate destination, deepening product knowledge, upgrading selling skills, and managing the Alef Academy for Brokers as a continuous enablement platform.

Job Accountabilities:

Broker Training & Enablement

• Design, deliver, and continuously refine training programs for real estate brokers across varying experience levels.
• Conduct structured induction sessions and refresher trainings for newly onboarded and existing brokers.
• Ensure brokers are fully equipped to present Alef’s projects accurately, confidently, and compliantly.

Project Briefings & Product Knowledge

• Lead detailed briefings on Alef’s latest and upcoming projects, including positioning, target audience, pricing logic, unique selling points, and competitive landscape.
• Keep training content updated in line with project launches, inventory releases, and pricing or policy changes.
• Support Business Development Executives by delivering high-impact project briefings during broker onboarding and activation phases.

“Why Sharjah” Market Education

• Educate brokers on Sharjah’s real estate ecosystem, including ownership laws, investor profiles, lifestyle appeal, and long-term growth drivers.
• Position Sharjah as a compelling investment and lifestyle destination, aligning with Alef’s brand narrative and portfolio.
• Equip brokers with clear talking points to handle buyer objections related to location, regulation, and value proposition.
• Consistent research and update the presentation on a timely basis.

Skills Development & Sales Excellence

• Organize and deliver sales skills workshops covering areas such as prospecting, qualifying, needs analysis, presentations, objection handling, negotiation, and closing.
• Conduct advanced clinics or specialist sessions (e.g., luxury selling, investor conversations, high-net-worth client handling) as required.
• Coach brokers on professional conduct, client engagement standards, and conversion best practices.

Alef Academy for Brokers

• Manage the Alef Academy for Brokers as a centralized platform for training, knowledge sharing, and ongoing broker development.
• Develop structured learning paths, session calendars, and training modules in coordination with sales and business development teams.
• Track broker attendance, certification, and readiness as part of the activation and performance framework.
• Ensure the Academy operates as a continuous enablement and activation engine, not a one-time training initiative.

Cross-Functional Coordination

• Work closely with Business Development, Sales, Marketing, and Operations teams to align training content with live sales priorities.
• Support sales campaigns, broker events, and focused activation drives with tailored training and briefing support.
• Participate in performance reviews and feedback sessions to identify capability gaps and training needs.

Reporting & Continuous Improvement

• Collect feedback from brokers and internal stakeholders to improve training relevance and effectiveness.
• Maintain training records, materials, and performance insights.
• Recommend enhancements to content, formats, and delivery methods based on outcomes and evolving business needs

Educational Qualification & Certifications:

• Must have a Bachelor’s degree in Business, Real Estate, Marketing, or equivalent.

Work Experience:

• Must have over 5 years’ experience in real estate sales training, sales enablement, or senior sales roles
• Experience in training real estate brokers is highly preferred
• Strong knowledge of the UAE or Sharjah real estate market is a significant advantage

Skills required:

• Broker readiness and confidence in selling Alef projects
• Quality and consistency of project briefings and market education
• Engagement and effectiveness of the Alef Academy for Brokers
• Improved broker conversion, activation quality, and sales outcomes (in partnership with Sales and BD teams)
• Fluency in English and Arabic is a must.