Performance Marketing Executive

Job Description

Designation: Performance Marketing Executive

Location: Dubai, UAE

About SUMWON STUDIOS

SUMWON STUDIOS is building the next generation of global fashion brands. Fast, digitally native and culturally relevant, we combine strong creative vision with world-class infrastructure to scale brands internationally.

Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM. Headquartered in Dubai with a global footprint, we operate at the intersection of fashion, content and commerce.

The Role

We are looking for a highly analytical and commercially minded Performance Marketing Executive to support the growth of our brands across paid digital channels. This role is ideal for someone who thrives in a fast-paced environment, is passionate about data-driven marketing, and understands how to scale customer acquisition while improving ROAS and overall performance efficiency.

Key Responsibilities

• Support the planning, execution and optimisation of paid media campaigns across Meta, TikTok, Google, YouTube and other performance channels
• Monitor daily campaign performance, budgets, pacing and KPIs to ensure targets are achieved
• Analyse campaign data and customer behaviour to identify trends, insights and growth opportunities
• Work closely with creative, trading and brand teams to brief and optimise ad creatives based on performance data
• Assist with audience segmentation, retargeting strategies and customer acquisition initiatives
• Support A/B testing across creatives, copy, landing pages and targeting strategies
• Build regular performance reports and provide actionable recommendations to improve campaign efficiency and conversion
• Track and report on key metrics including CAC, CPA, CTR, CVR, ROAS and LTV
• Stay up to date with platform updates, emerging trends and best practices across digital marketing and e-commerce
• Support with affiliate marketing, influencer boosting and partnership campaigns where required
• Collaborate with analytics and tech teams to ensure accurate tracking, attribution and reporting

What you’ll bring

• 2–4 years’ experience in performance marketing, paid media or digital acquisition, ideally within fashion, ecommerce or DTC brands
• Hands-on experience managing campaigns across Meta Ads Manager, TikTok Ads and Google Ads
• Strong analytical mindset with confidence interpreting performance data and making optimisation decisions
• Experience working with ecommerce KPIs including ROAS, CPA, CAC and conversion rate
• Proficiency in Excel/Google Sheets and reporting tools such as GA4, Looker Studio or similar
• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Commercially aware with a strong understanding of digital consumer behaviour
• Excellent communication and stakeholder management skills
• Experience in fast-paced startup, scale-up or high-growth environments is preferred
• Passion for fashion, culture, ecommerce and digital innovation

What we’ll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.