Senior Social Media Manager

Job Description

About the Role

We are seeking a creative, strategic, and detail-oriented Social Media Manager to join the Marketing Department of Haqsons Group and manage the Group’s social media presence across multiple brands and platforms.

This role is responsible for planning, managing, and optimizing social media content to strengthen brand presence, engage relevant audiences, and ensure consistent communication across Instagram, Facebook, LinkedIn, TikTok, Snapchat, YouTube, and X.

The ideal candidate understands content strategy, audience behavior, platform requirements, and brand positioning, with strong experience using AI tools and emerging technologies to enhance content creation, workflows, performance insights, and overall social media results.

The candidate will work closely with the Head of Brand & Marketing, Creative and Performance teams, taking direction from leadership while proactively contributing ideas and improvements.

Key Responsibilities

1.   Social Media Management & Content Planning

• Develop and manage social media content plans aligned with business goals, brand objectives, campaigns and communication priorities
• Manage content calendars, scheduling, publishing and coordination across relevant platforms
• Understand platform-specific requirements, including formats, safe areas, cropping and best practices
• Identify relevant content opportunities based on audience interests, brand direction and platform behavior
• Stay updated on social media trends while considering only those suitable for the brand

2.    Content Creation & Creative Execution

• Create and coordinate engaging content including reels, stories, carousels, short videos, event coverage, interviews and authentic brand moments
• Support simple content capturing and editing when required
• Collaborate with photographers, videographers, designers and marketing team members to execute content ideas
• Maintain a strong eye for aesthetics and ensure content reflects the desired brand positioning
• Understand what content is engaging, relevant and suitable for different audiences and channels
• Basic photography, videography, and video editing skills are an advantage
• Experience with Canva, CapCut, Adobe Creative Suite or similar creative tools is preferred

3.  Community Management & Brand Communication

• Manage comments, direct messages and community interactions across platforms
• Ensure communication remains professional, friendly, timely and aligned with brand tone of voice
• Monitor audience feedback, conversations, and brand mentions

 4.  Performance Insights, AI & Optimization

• Monitor content performance and provide insights on engagement, reach, audience behavior, and content effectiveness
• Use platform analytics, reporting tools, and AI-powered tools to improve content planning, workflows, testing, and optimization
• Apply AI tools for content research, idea generation, automation, reporting and efficiency improvements
• Advanced AI knowledge and experience building AI-assisted social media workflows is a strong advantage
• Understand social media algorithms and practical methods to improve organic reach and build genuine audience growth
• Test different content formats and approaches while maintaining brand consistency

5.  Collaboration & Execution

• Work closely with Brand & Marketing leadership, Creative, Performance, and wider teams to align content with business priorities
• Manage multiple projects simultaneously while ensuring deadlines and quality standards are maintained
• Contribute ideas proactively while effectively implementing feedback and strategic direction

Key Requirements:

• Minimum 3 years of experience managing social media for real estate, interior design, architecture, luxury lifestyle brands, or related industries
• Proven track record of successfully growing social media channels, building engaged audiences, improving engagement rates, increasing reach and impressions and achieving strong video performance across views and watch time metrics
• Positive and proactive attitude
• Strong attention to detail with a good eye for aesthetics and visual presentation
• Excellent written and verbal English communication skills