Social Media Content Creator

Job Description

As our Social Media Content Creator, you’ll be responsible for creating engaging, social-first content that brings the Grandiose and its sub-brands to life. This is a mobile-first content creation role, where your primary tools will be an iPhone and mobile editing applications.

Approximately 90% of your work will focus on video content, with the remaining 10% dedicated to simple static content and carousel posts.

You’ll spend your time visiting stores, capturing authentic moments, discovering products, covering events, working with influencers, and producing content that inspires customers to explore everything Grandiose and its sub-brands have to offer.

Key Responsibilities:

• Create engaging social media content aligned with the Grandiose and its sub-brands’ brand guidelines and tone of voice.
• Plan, shoot, edit, and publish primarily short-form video content using an iPhone.
• Edit videos using Instagram Edits and CapCut.
• Create content for Instagram, TikTok, YouTube Shorts, etc.
• Travel to Grandiose and its Sub-brand stores across the UAE to capture content.
• Produce engaging content including:
• Store walkthroughs
• Product and food discovery
• Customer testimonials
• Supplier collaborations
• Behind-the-scenes content
• Event coverage
• Staff stories
• Lifestyle content
• Seasonal campaigns
• Creative content series and new concepts
• Coordinate content creation with influencers and creators during campaigns and activations.
• Create simple static posts and carousels in Canva when required.
• Stay up to date with emerging social media trends and proactively introduce new content ideas.
• Work closely with the Marketing team to support campaign execution and content planning.
• Be flexible to work occasional evenings or weekends to cover events and store activations.

Required Qualifications, Experience, & Skills

• Must be a Graduate (Pref. in Marketing)
• 2–4 years of experience in social media content creation (F&B or Luxury Retail experience is an advantage).

What We’re Looking For

We’re looking for someone with a genuine passion for creating content. Attitude, creativity, and curiosity are more important than years of experience.

You’ll be a great fit if you:

• Love creating engaging content for social media.
• Have a strong understanding of Instagram, TikTok and YouTube video trends.
• Are confident creating high-quality content using an iPhone as your primary content creation device.
• Have a good understanding of mobile videography, including framing, lighting, composition, storytelling, and capturing engaging footage using a smartphone.
• Are experienced using Instagram Edits, CapCut, and other mobile editing applications.
• Have a creative eye for visual storytelling and understand what performs well on social media.
• Enjoy experimenting with new content formats and are always looking for fresh ideas.
• Are proactive, positive, and willing to take initiative.
• Are comfortable working in a fast-paced retail environment.
• Are a collaborative team player with excellent communication skills.
• Are willing to travel regularly to different Grandiose/sub-brands’ store locations across the UAE.
• Are comfortable coordinating and working alongside influencers and content creators during shoots.

Nice to Have

• Basic Canva skills for creating simple carousel posts and static social media content.
• Previous experience creating content for retail, food, hospitality, or lifestyle brands.
• Experience working with influencers or content creators.
• Basic photography skills using a smartphone.

Tools You’ll Use

• iPhone (primary content creation device)
• Instagram Edits
• CapCut
• Instagram
• Facebook
• TikTok
• YouTube Shorts
• Canva