Social Media Executive

Job Description

Event and Social Media Executive

The Event & Social Media Executive is responsible for governing and scaling social media and channel marketing initiatives that support brand positioning, sales enablement, lead generation, sales conversion, and high-profile brand representation.

Key Responsibilities

1. Social Media Strategy, Execution, & Brand Representation

• Develop, implement, and optimize social media and channel strategies aligned with commercial, branding, and sales objectives.
• Ensure OMNIYAT’s digital presence reflects its ultra-luxury positioning through Sales Representatives, Business Development Managers, and Brokers content, campaigns, and event-led storytelling.
• Act as final governance authority to prevent off-brand, non-compliant, or misaligned content across internal, broker, and partner channels.

2. Event Marketing & High-Profile Brand Support

• Support OMNIYAT’s presence at high-profile sales, broker, and partner events through strategic social media planning and real-time content direction.
• Collaborate with Events, Sales, and PR teams to ensure consistent digital efforts before, during, and after events.
• Guide content capture, messaging, QR code usage, and post-event amplification to maximize reach, engagement, and lead attribution.

3. Training & Enablement

• Deliver structured social media trainings (1:1 and group) for Sales teams and Brokers, aligned with availability and business priorities.
• Cover best practices, paid amplification, lead generation, event coverage, performance tracking, and compliance requirements.
• Maintain continuous updates on platform changes, emerging tools, and digital marketing trends.

4. Lead Generation & Campaign Enablement

• Support the setup and optimization of geo-targeted and retargeting campaigns in collaboration with Digital teams.
• Ensure alignment with lead attribution, QR code activation, and offline lead collection policies.

5. Reporting, Social Listening & Market Intelligence

• Produce recurring trend monitoring and competitive intelligence reports.
• Utilize social listening tools to track brand sentiment, engagement patterns, audience behavior, and industry trends.

6. Content Strategy, Creation & Quality Control

• Lead internal content collaboration through monthly co-creation sessions with Sales, Business Development, and Brokers.
• Review and approve shared content calendars to ensure alignment with brand tone, campaign goals, and event timelines.
• Review broker-led content and video output to ensure full compliance with brand guidelines prior to publishing.
• Monitor published social media content across internal, broker, & partner channels to identify any brand-misaligned, non-compliant, or unapproved content, and proactively address or rectify issues in coordination with relevant stakeholders.

7. Production & Creative Oversight

• Support internal and broker-led content production by reviewing concepts, scripts, edits, and final deliverables.
• Ensure content meets luxury visual standards, narrative clarity, and platform-specific best practices.

8. Partnerships & Strategic Marketing Input

• Provide structured input on partnerships, sponsorships, influencer collaborations, and joint initiatives.
• Ensure all partnerships and event-related activations reflect OMNIYAT’s exclusivity, brand equity, and long-term positioning.

Required Skills & Experience

• Strong understanding of luxury branding, digital marketing, and premium audience engagement.
• Demonstrated familiarity with event marketing, brand activations, and partnership development.
• Proficiency in social media analytics, reporting dashboards, and content creation tools.
• Experience using social media listening tools to monitor sentiment, trends, and competitive activity.
• Strong stakeholder management and cross-functional coordination skills.