Social Media Manager

Job Description

Welcome to MultiBank Group, a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We specialize in delivering cutting-edge trading technology, unparalleled liquidity, and exceptional customer service. Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 2 million clients across 100 countries, contributing to a daily trading volume exceeding US$ 35 billion. As a heavily regulated institution with oversight from 18+ financial regulators across 5 continents, and recipient of over 80 financial awards, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.

Role Overview

We are seeking a highly strategic and crypto-native Social Media Manager to lead and scale the digital presence of mb.io across all major platforms. This is a high-impact role within an AI-first marketing organization, where you will own the brand voice, content strategy, and real-time engagement across a rapidly evolving Web3 landscape.

The ideal candidate combines creative instinct, data-driven execution, and deep understanding of crypto culture, with the ability to operate at speed while maintaining brand integrity and compliance.

Key Responsibilities

Strategy & Execution

• Develop and execute end-to-end social media strategies across X, LinkedIn, Instagram, TikTok, YouTube, Telegram, and Discord
• Own content planning, publishing cadence, and channel growth aligned with business objectives
• Ensure consistent brand voice and positioning across all platforms

Community & Engagement

• Build and manage highly engaged communities across Telegram and Discord, driving meaningful interaction and retention
• Engage in real-time conversations, responding to market trends, news cycles, and user sentiment
• Foster strong relationships with the community, transforming followers into active advocates

AI-Driven Content Operations

• Operate within an AI-powered content ecosystem, leveraging tools to accelerate content creation, optimization, and scaling
• Collaborate with creative teams to produce high-performing, platform-native content at speed
• Continuously test and iterate content based on performance insights

Cross-Functional Collaboration

• Work closely with creative, performance marketing, partnerships, and community teams to execute integrated campaigns
• Support product launches, announcements, and strategic initiatives through coordinated social efforts

Brand & Compliance

• Maintain strict adherence to brand guidelines, tone of voice, and messaging frameworks
• Ensure all content aligns with regulatory and compliance requirements across multiple jurisdictions
• Balance creativity with responsible communication in a regulated environment

Qualifications & Requirements

• Experience: 3–5+ years in social media management, preferably within crypto, fintech, or high-growth digital environments
• Proven Track Record: Demonstrated success in building and managing social accounts, campaigns, and engaged communities
• Crypto Expertise: Deep understanding of crypto/Web3 culture, audience behavior, and content dynamics
• Community Experience: Hands-on experience managing Telegram and Discord communities
• AI Fluency: Practical experience using AI tools for content creation, scheduling, analytics, and optimization
• Communication Skills: Exceptional written communication skills in English; additional languages (e.g., Arabic) are a plus
• Regulatory Awareness: Understanding of compliance considerations in financial services and crypto communications
• Adaptability: Ability to operate effectively in a fast-paced, real-time environment with shifting priorities

Portfolio Requirements

• Resume must include portfolio links (applications without links will not be considered)
• Demonstrated examples of:
• High-performing social media posts or campaigns
• Community engagement or growth initiatives
• End-to-end campaign execution
• Content that reflects strong voice, creativity, and results

Why Join Us?

• Work with an industry-leading global financial institution
• Be part of a next-generation, AI-first marketing organization
• Direct exposure to leadership, reporting to the Chief Web4 Officer
• Competitive salary and comprehensive employee benefits
• Opportunities for rapid growth and career advancement
• Collaborative, dynamic, and innovation-driven environment