Social Media Manager

Job Description

Elevate is the UAE-based lifestyle real estate development arm of One Group — a global firm with over $2.5 billion in transactions across three continents. We create wellness-driven residences inspired by the world’s Blue Zones, guided by five pillars: Health, Wellness, Tribe, Purpose and Flow.

Our debut project, Mondrian Al Marjan Island, is a 1.8 billion AED branded beachfront residence on Al Marjan Island, Ras Al Khaimah — and we are just getting started

.
The Ro

leWe are seeking an exceptional Social Media Manager with deep expertise in building and managing brand presence across platforms. You will own two critical streams: growing Elevate’s social channels and building the CEO’s personal brand and social presence as a thought leader in luxury real estate and wellnes

s.
This is an exciting opportunity to build social media strategy from the ground up — creating content that brings the Elevate lifestyle to life while positioning our CEO as a visionary leader shaping the future of luxury real estate in the regi

on.You will work closely with our Head of Marketing and CEO to develop and execute integrated social strategies that reflect the Elevate brand pillars — aspirational, lifestyle-led and distincti

ve.What You Will Be Do

ing
Elevate Brand Social Manage

• mentManaging and growing Elevate’s presence across Instagram, LinkedIn, Facebook, TikTok, YouTube and emerging platf
• ormsDeveloping and executing a content strategy aligned to the Elevate brand pillars — Health, Wellness, Tribe, Purpose and
• FlowBuilding and managing monthly content calendars, coordinating with internal teams, agencies and external part
• nersOverseeing content production end to end — creative briefs, copywriting and campaign execu
• tionSupporting go-to-market content for new developments and project milest
• onesManaging paid social campaigns and optimising for perform
• anceMonitoring analytics and providing regular reporting on growth, engagement and res
• ultsStaying ahead of platform trends and identifying opportunities to grow brand visibi
• lityEnsuring brand consistency — tone of voice, design language and visual identity — across all platf

orms
CEO Personal Brand & So

• cialsBuilding and managing the CEO’s personal social media presence (primarily LinkedIn, Instagram) as a luxury real estate visionary and wellness thought l
• eaderDeveloping CEO thought leadership content — articles, insights, behind-the-scenes perspec
• tivesCoordinating with CEO on personal brand positioning and mess
• agingManaging CEO social engagement and community bui
• ldingCreating opportunities for CEO visibility at launches, events and industry f
• orumsAmplifying CEO perspective on Elevate’s vision, market position and luxury lifestyle t

rendsGe

• neralAttending project launches, events and company activities to capture and create content in real
• timeCross-promoting Elevate brand and CEO personal channels where stra

tegic
What We Are Looki

• ng ForMinimum 4+ years of proven experience managing social media with a strong portfolio demonstrating audience growth and enga
• gementExperience building personal brands or executive social presence — ideally for founders, CEOs or high-profile figures in luxury, real estate or lifestyle s
• ectorsDeep expertise in social media strategy and platform best practices across Instagram, LinkedIn, TikTok, YouTube and emerging ch
• annelsStrong understanding of content calendars, audience growth strategies and analytics — able to set targets and consistently deliver r
• esultsExperience managing paid social campaigns with proven ROI and reporting capabi
• litiesExceptional copywriting instincts and a refined eye for luxury aest
• heticsHands-on content creation skills — photography, videography and video editing are a strong adv
• antageProactive, creative and highly organised with meticulous attention to
• detailUnderstanding of HNW and luxury audiences in the UAE is
• a plusPrior experience with real estate, hospitality, luxury brands or executive/founder branding is highly pre
• ferredComfortable working directly with C-suite and translating executive vision into social c
• ontentAbility to manage multiple social channels and personal brands simultaneously without losing consi