Social Media Manager

Job Description

Legaline is the UAE’s first AI-native LegalTech platform, connecting clients and licensed lawyers across all 33 UAE jurisdictions. Tasks, bidding, signing, and secure payments happen entirely in-platform, alongside an in-house AI assistant, Brainstorm Mode, and AI tools for lawyers. We launched in 2026 and are building our brand presence across the region.The Role

We’re hiring an SMM Manager to own Legaline’s social media presence end to end – strategy, content, community, and growth. You’ll be the voice of the brand across platforms, translating a complex product into content that resonates with two very different audiences: everyday users seeking legal help, and legal professionals.

Our brand voice is editorial, precise, and confident. You’ll bring that voice to life in both English and Arabic.What You’ll Do

• Develop and execute the social media strategy across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube
• Create, plan, and publish content in English and Arabic — posts, reels, carousels, stories, and short-form video
• Adapt messaging for distinct audiences: consumers and expats on one side, legal professionals and firms on the other
• Grow and engage our community: respond to comments and messages, spark conversations, and build an active follower base
• Collaborate with the copywriter, designers, and marketing lead on campaigns, launches, and content calendars
• Track performance (reach, engagement, conversions), report on results, and continuously optimize content based on data
• Monitor trends in the UAE social landscape, LegalTech, and AI – and move fast on relevant moments
• Coordinate with legal professionals and internal experts to produce credible, accurate content
• Support social campaigns together with the performance marketing function

What We’re Looking For

• 2-4 years of hands-on SMM experience, ideally for a tech, LegalTech, SaaS, fintech, or professional services brand
• Fluent English and Arabic (written and spoken) – required. You’ll create native-quality content in both
• Proven track record of growing social accounts and driving engagement – portfolio or account examples required
• Strong visual sense and confident working with design tools (Canva, Figma, CapCut, or similar) and content formats across platforms
• Excellent copy instincts for short-form: you write hooks, captions, and scripts that stop the scroll
• Data-literate: comfortable with platform analytics and turning numbers into content decisions
• Organized, self-driven, and fast – able to run a multi-platform calendar independently
• Based in the UAE or willing to relocate to Dubai

Nice to Have

• Experience with the UAE market and Gulf audiences
• Experience marketing to professional audiences (B2B) as well as consumers
• Short-form video editing and on-camera comfort

What We Offer

• Full ownership of social channels at a category-defining LegalTech company at launch stage
• Creative freedom within a distinctive, editorial brand
• An ambitious team of professionals headquartered in Dubai
• Competitive compensation package