Social Media Marketing Executive

Job Description

Job Overview

One Life Tourism is looking for a creative and results-driven Social Media Marketing Executive to manage our digital presence, increase brand awareness, generate leads, and engage with customers across social media platforms. The ideal candidate should have strong knowledge of social media marketing, content creation, and digital campaign management, with the ability to promote travel and tourism services effectively.

Key Responsibilities

• Develop and execute social media strategies to increase brand visibility and customer engagement.
• Manage company social media platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Create, plan, and publish engaging content including posts, stories, reels, videos, and promotional campaigns.
• Coordinate with designers, photographers, and video creators for marketing materials.
• Conduct market research and identify current travel industry trends and customer preferences.
• Develop content calendars and ensure consistent brand communication.
• Manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and other platforms.
• Monitor campaign performance and prepare reports on engagement, reach, leads, and conversions.
• Respond to customer comments, messages, and inquiries professionally.
• Support lead generation campaigns for visa services, holiday packages, and tourism products.
• Collaborate with the sales team to improve lead quality and conversion rates.
• Analyze competitors’ social media activities and suggest improvement strategies.
• Maintain brand guidelines and ensure all content reflects company values.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• Minimum 1–3 years of experience in social media marketing or digital marketing.
• Experience in the UAE tourism, travel, hospitality, or service industry is an advantage.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and digital marketing trends.
• Experience with Meta Business Suite and advertising platforms.
• Knowledge of Canva, Adobe Creative Suite, or similar design tools.
• Basic knowledge of SEO, Google Analytics, and online marketing tools is preferred.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to work independently and manage multiple campaigns.

Preferred Skills

• Video shooting and editing skills for reels and short-form content.
• Experience generating leads through social media campaigns.
• Understanding of customer behavior and online engagement strategies.
• Ability to create content that drives inquiries and conversions.

Salary & Benefits

• Salary: AED [4,500 – 5500] per month (depending on experience)
• Employment visa
• Medical insurance
• Annual leave as per UAE Labour Law
• Performance-based incentives (if applicable)

Interested candidates may share their CV and portfolio showcasing previous social media work.

Benefits found in job post

Medical insurance

Requirements added by the job poster

• Bachelor’s Degree