Social Media Specialist

Job Description

 
Social Media Specialist

Job Overview

As a Social Media Specialist at Bybit, you will support the creation, execution, and optimization of content across our global social media channels. You will play a key role in driving engagement, supporting campaigns, and ensuring our content is aligned with brand voice and performance goals.

This role is ideal for someone who is hands-on, creative, and eager to grow within the crypto and fintech space.

Job Responsibilities

• Assist in the execution of social media strategies across key platforms (X, Instagram, TikTok, YouTube, etc.)
• Create and publish engaging content (copy, visuals, basic edits) aligned with campaign objectives and content calendars
• Support campaign rollouts by adapting content into platform-specific formats (Reels, Shorts, TikTok, threads)
• Monitor daily social media activity, including comments, trends, and community interactions
• Collaborate with internal teams (design, product, partnerships) to ensure content accuracy and consistency
• Track and report performance metrics (engagement, reach, growth) and suggest optimizations
• Stay up to date with social media trends, platform updates, and crypto-related conversations
• Support community engagement initiatives, including replying to comments and amplifying user-generated content

OKRs / What Success Looks Like

• Consistent execution of high-quality social content aligned with brand and campaign goals
• Improvement in engagement metrics across platforms (likes, shares, comments, CTR)
• Strong contribution to campaign rollouts with timely and relevant content
• Ability to identify and leverage trends to improve content performance
• Active participation in building and engaging the community

Job Requirements

• 1–2+ years of experience in social media, digital marketing, or content creation
• Strong understanding of major social platforms (X, TikTok, Instagram, YouTube)
• Basic content creation skills (copywriting, simple video editing, visual sense)
• Good communication and writing skills with attention to detail
• Ability to work in a fast-paced environment and manage multiple tasks
• Familiarity or strong interest in crypto, fintech, or Web3 space
• Analytical mindset with ability to interpret performance metrics
• Experience with design tools (e.g., Canva, Adobe, CapCut) is a plus

Nice to Have

Previous exposure to global or regional social media campaigns

Experience working with influencers or KOLs

Understanding of meme culture and internet trends