Job Description
Digital Performance & Optimizati
- on:Monitor and optimize performance across digital channels including paid search, paid social, display, programmatic, SEO, email, and website analyti
- cs.Analyze funnel performance (awareness → conversion → retention) and identify opportunities to improve efficiency and sc
- aleConduct testing on ads, landing pages, creatives, and messaging to improve conversion ra
- tesManage budgets and pacing to ensure optimal allocation and
ROI
Analytics & Report
- ing:Develop and maintain performance dashboards using tools such as Tableau, Power BI,
- etc.Track KPIs, conversion rates, engagement, and attribution met
- ricsDeliver weekly, monthly, and quarterly performance reports to the Corporate Marketing Team and senior stakehol
- dersTranslate complex data into clear, actionable insights and executive-level summa
ries
Strategy & Planning Sup
- port:Support the Corporate Marketing Team in digital strategy development, campaign planning, and foreca
- stingIdentify trends, insights, and growth opportunities using first- and third-party
- dataProvide competitive and market performance analysis to inform strategic deci
- sionsCollaborate on annual marketing plans and performance ta
rgets
Cross-Functional Collabo
- rationPartner with brand, content, CRM, sales, and external agencies to ensure alignment between performance and brand obje
- ctivesWork with web and product teams to improve site performance and conversion
- pathsSupport data governance and tagging implemen
tation
Who We’re Look
- ing ForBachelor’s degree in marketing, Business, Analytics, Economics, or a related
- field.5–6 years of experience in digital performance marketing, analytics, or marketing intelligence, with at least 2 years in simila
- r role.Experience reporting to senior marketing leadership or executive stake
- holdersStrong proficiency in Google Analytics and digital ad platforms (Google Ads, Meta, LinkedIn
- , etc.)Experience with marketing attribution models and performance forec
- asting.Advanced Excel/Sheets skills, good experience in working with dashboard and P
- ower BIAbility to leverage Power BI and marketing dashboards to drive data-led decisions and optimize marketing
- spend.Strong analytical & critical- thinking
- skillsAbility to communicate insights clearly to non-technical stake
- holdersHighly organized, detail-oriented, and results-focused and can work in a highly fast-pased, performance-driven envi