Digital Performance Marketing Manager

Job Description

Digital Performance & Optimizati

  • on:Monitor and optimize performance across digital channels including paid search, paid social, display, programmatic, SEO, email, and website analyti
  • cs.Analyze funnel performance (awareness → conversion → retention) and identify opportunities to improve efficiency and sc
  • aleConduct testing on ads, landing pages, creatives, and messaging to improve conversion ra
  • tesManage budgets and pacing to ensure optimal allocation and

ROI
Analytics & Report

  • ing:Develop and maintain performance dashboards using tools such as Tableau, Power BI,
  • etc.Track KPIs, conversion rates, engagement, and attribution met
  • ricsDeliver weekly, monthly, and quarterly performance reports to the Corporate Marketing Team and senior stakehol
  • dersTranslate complex data into clear, actionable insights and executive-level summa

ries
Strategy & Planning Sup

  • port:Support the Corporate Marketing Team in digital strategy development, campaign planning, and foreca
  • stingIdentify trends, insights, and growth opportunities using first- and third-party
  • dataProvide competitive and market performance analysis to inform strategic deci
  • sionsCollaborate on annual marketing plans and performance ta

rgets
Cross-Functional Collabo

  • rationPartner with brand, content, CRM, sales, and external agencies to ensure alignment between performance and brand obje
  • ctivesWork with web and product teams to improve site performance and conversion
  • pathsSupport data governance and tagging implemen

tation
Who We’re Look

  • ing ForBachelor’s degree in marketing, Business, Analytics, Economics, or a related
  • field.5–6 years of experience in digital performance marketing, analytics, or marketing intelligence, with at least 2 years in simila
  • r role.Experience reporting to senior marketing leadership or executive stake
  • holdersStrong proficiency in Google Analytics and digital ad platforms (Google Ads, Meta, LinkedIn
  • , etc.)Experience with marketing attribution models and performance forec
  • asting.Advanced Excel/Sheets skills, good experience in working with dashboard and P
  • ower BIAbility to leverage Power BI and marketing dashboards to drive data-led decisions and optimize marketing
  • spend.Strong analytical & critical- thinking
  • skillsAbility to communicate insights clearly to non-technical stake
  • holdersHighly organized, detail-oriented, and results-focused and can work in a highly fast-pased, performance-driven envi

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