Graphic Design Specialist
Job Description
✨ Packaging & Brand Graphic Design Specialist
About the Role:
We are seeking a highly creative and detail-oriented Packaging & Brand Design Specialist to lead the visual development of our product packaging across all categories.
This role is responsible for transforming products into visually compelling retail experiences through premium packaging design, strong shelf impact, and cohesive brand storytelling. The candidate will create and oversee packaging artwork, structural presentation ideas, and product visuals that align with the brand’s luxury, playful, and innovative identity.
The ideal candidate combines graphic design excellence, FMCG packaging knowledge, and strong commercial understanding of what makes products stand out on shelves.
Key Responsibilities:📦 Packaging Design & Artwork Development
- Design packaging for:
- chocolate bars
- gift boxes
- date products
- jars
- pouches
- sleeves
- retail cartons
- seasonal collections
- Develop high-quality front, back, and side packaging artworks.
- Ensure all designs are retail-ready, print-ready, and commercially attractive.
- Create packaging systems that maintain consistency across SKUs while allowing flavor distinction.
🎨 Brand Consistency & Visual Identity
- Maintain consistency of:
- logo placement
- color systems
- typography
- product communication
- premium feel
- across all packaging families.
- Ensure every product reflects the brand’s personality and shelf appeal.
- Continuously improve packaging aesthetics in line with market trends.
🛍️ Product Presentation & Shelf Impact
- Design with a strong understanding of:
- shelf visibility
- shopper attention
- premium cues
- gifting appeal
- Create mockups and presentation visuals for management approvals.
- Develop special packaging concepts for:
- Ramadan
- seasonal editions
- collaborations
- promotional packs
🧾 Technical Packaging Coordination
- Prepare print-ready files and coordinate with printers and suppliers.
- Ensure correct implementation of:
- barcodes
- ingredients
- nutrition tables
- regulatory icons
- legal text
- Work with production team on dielines, dimensions, and print specifications.
- Review color proofs and printing samples.
💡 Packaging Innovation & Development
- Propose new packaging structures and premium presentation concepts.
- Work on interactive and gifting-oriented packaging ideas.
- Research global packaging trends, materials, and finishing styles.
- Collaborate with innovation and marketing teams on new launches.
🤝 Cross-Department Collaboration
- Work closely with:
- Marketing
- Product Development
- Sales
- Production
- Procurement
- Translate business and product needs into commercially successful designs.
Qualifications & Skills:
- Bachelor’s degree in Graphic Design, Packaging Design, Visual Communication, or related field.
- 4–8 years experience in FMCG packaging design, food packaging, or premium consumer products.
- Strong portfolio in retail packaging and branding.
- Expert in:
- Adobe Illustrator
- Photoshop
- InDesign
- Understanding of print production, die lines, packaging materials, and finishing.
- Strong eye for luxury, color, typography, and shelf communication.
- Ability to balance creativity with commercial practicality.
- Fluent in English.
