Marketing Manager

Administration, Marketing Manager Jobs
Dubai
May 12, 2026
Full Time
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Job Description

Purpose of the Role

In accordance with the line manager, the Marketing Manager is responsible for the development of short, medium- and long-term marketing business strategies and plans for the franchise/ allocated Rare Disease product(s) and to support their implementation, to achieve revenue and profit targets for the allocated franchise/brand in the respective market/area/region.

Required Competencies, Qualifications and Experience

  • Graduate, with at least with Degree in Life Sciences
  • Minimum of two to three years’ experience in a Senior Brand Manager role in an MNC Pharmaceutical/healthcare company
  • Previous experience in Rare Disease is essential
  • Experience working across the GCC and KSA region

Responsibilities & Accountabilities

1) Planning, Analysis & Strategic Marketing

  • In accordance with the Line Manager, the Marketing Manager shall develop short to long term strategic marketing/operational plans, outlining key activities and marketing programs
  • Ensure implementation approved strategies within agreed budgets
  • Anticipate changes in the market and adjust plans/strategies to respond to changes/changing customer needs
  • Prepare accurate market share/market growth plans for product(s)
  • Monitor and take corrective action(s) for major deviations on plans, strategies, budget management and efficient use of resources, in accordance with the Line Manager
  • In accordance with the Line Manager, develop strategies to maximize profit drivers by identifying pricing and product mix opportunities and implement tactics to support
  • Produce sales forecasts and monitor progress

2) Market Knowledge & Understanding

  • Maximize existing KOL relationships to achieve defined goals, and develop integrated KOL plans to achieve operational excellence
  • Monitor the product’s perceived functional performance and adjust plans accordingly
  • Conduct various market research techniques and data sources for brand/therapeutic area
  • Apply market dynamics to develop a tactical plan for the brand/therapeutic area
  • Monitor market trends in the respective area/region
  • Proactively identify and report on key competitive activities & communicate to internal stakeholders
  • Fully conversant in clinical data for brand/product portfolio
  • Understand and create pricing strategy/plans for products in the region/markets, based on product profile and market place

3) Operational Marketing

  • Selection of the most appropriate marketing mix and promotional resource for product area
  • Develop annual operating planning process
  • Provides peer leadership of sales training and sales colleagues to achieve key deliverables and anticipates future training needs
  • Implements advertisement campaigns and assess effectiveness of campaign
  • Creates a brand that builds customer relationships, provides competitive differentiation, influences behaviors and attitudes and attracts customer loyalty
  • Monitoring and control of product performance

3) Others

  • Expert knowledge of the product/therapy area, customer and market place
  • Work with commercial and medical team to ensure appropriate communication, alignment and extensive utilization of resources and expertise
  • Encourage collaboration and cross functional input into product strategy and marketing program
  • Ensure a full understanding of product strategy and marketing programs key to the success of the product/brand with key internal stakeholders
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