Marketing Specialist

Job Description

About the job

Company Description BabyGrow FZC is a specialist distributor of toys &games serving the Middle East region. Based in Hamriyah Free Zone, Sharjah, U.A.E., the company represents and develops reputable international brands within the baby and children category. BabyGrow FZC focuses on building strong, sustainable brands through tailored market strategies and close collaboration with partners. The company’s mission centers on long-term brand growth, regional market penetration, and a high level of service to retailers and consumers.

Role Description The Marketing Specialist is a full-time, on-site role based in the United Arab Emirates, responsible for supporting the growth and visibility of BabyGrow FZC’s portfolio of toys &games brands. Day-to-day tasks include planning and executing marketing campaigns, coordinating with sales and distribution teams, and managing promotional activities across online and offline channels. The role involves conducting market research, analyzing consumer trends, and monitoring competitor activity to refine marketing strategies. The Marketing Specialist will also assist with brand positioning, prepare marketing materials, support trade events and in-store activations, and collaborate with internal and external stakeholders to ensure consistent brand messaging.

Qualifications

• Strong Communication and Customer Service skills to collaborate with internal teams, brand partners, and retail clients.
• Proficiency in Market Research and Marketing Strategy to identify opportunities, segment audiences, and develop effective campaigns.
• Sales and account support skills to align marketing initiatives with commercial goals and support brand performance in the region.
• Experience with digital and social media marketing, and Amazon especially within toys & games categories, is an advantage.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Strong analytical and reporting abilities, with competence in using spreadsheets and presentation tools.
• Ability to work on-site, manage multiple projects, and meet deadlines in a fast-paced, multicultural environment.
• Fluency in English; knowledge of Arabic or other regional languages is a plus.