Social Media Manager

Job Description

Social Media Manager – Skincare, Dubai
 
Join a luxury skincare brand dedicated to advancing skin health and barrier resilience through science-backed formulations and intentional storytelling. This role focuses on elevating the brand’s TikTok presence by developing and executing a content strategy tailored to a discerning audience. The ideal candidate will be based in Dubai and possess a deep understanding of the skincare and beauty industry, with a proven track record of managing TikTok accounts for premium or luxury brands. You will be responsible for planning monthly content calendars, filming and editing high-quality videos, posting optimized content, engaging with the community, reporting on performance, and thoughtfully integrating relevant trends. The position requires hands-on content creation and in-person shoots, emphasizing credibility and authority within the skincare space.

Deliverables

• Develop and implement a TikTok content strategy aligned with brand values and objectives
• Plan and manage monthly content calendars, ensuring a consistent posting schedule
• Film and edit engaging, high-quality TikTok videos on-site in Dubai
• Optimize content for reach, engagement, and conversion, using platform best practices
• Manage community engagement, responding to comments and fostering audience interaction
• Monitor and report on performance metrics, providing actionable insights
• Selectively integrate relevant TikTok trends that align with the brand’s positioning
• Build brand authority and foster an engaged, loyal audience
  

Requirements

• Minimum 2 years of experience managing TikTok accounts, ideally for skincare or beauty brands with luxury or premium positioning
• Demonstrated success in growing TikTok audiences and driving measurable results
• Strong video editing skills and proficiency with TikTok’s creative tools
• Deep understanding of skincare language, consumer concerns, and industry trends
• Based in Dubai and available for in-person filming and content creation
• Excellent communication, organizational, and analytical skills
• Ability to work independently and maintain a refined, intentional brand voice
• Not seeking trend-driven creators, commercial content producers, or agency solutions
  

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