Marketing Director

Job Description

• Identify and plan differentiated and impactful marketing strategies/ initiatives for Patient Care Solutions products (PCS)
• Supervise the PCS Marketing team and provide guidance and feedback to the marketing professionals and extended functions
• Drive execution of annual marketing plan and go to market strategy
• Produce ideas for promotional events or activities and organize them efficiently
• Plan and execute campaigns for segment activities, timely launching of new products and install base initiatives
• Drive market intelligence, market sizing, competitive intelligence and portfolio segmentation
• Drive sales enablement through content creation and library availability to ensure all content is up to date and available to both direct and indirect colleagues
• Execute quarterly communications from newsletters to townhalls to social media brand/product awareness
• Manage marketing budgets and allocate resources amongst initiatives to ensure maximum ROI.
• Maintain brand standards and ensures compliance throughout external content
• Build Key opinion leaders’ data base to leverage from insights, events and campaigns
• Work closely with the sales team to unify sales and marketing strategies

Required Qualifications

• 10+ years of experience as a marketing director in the Healthcare sector
• Degree in marketing, communication, or similar relevant field
• In depth knowledge of market research
• Excellent analytical and problem solving skills
• Team player
• Proficient in Microsoft office
• Expertise in CRMs such as Sales force.com, DOMO and Power BI