Media And Communications Officer

Job Description

About the job

New Country Healthcare is looking for an experienced Media & Communication Officer to strengthen our corporate reputation, media presence, and stakeholder engagement across the UAE and the wider region.

This is a hands-on role for a bilingual communications professional who can move confidently between strategy and execution. You will manage corporate communication channels, develop English and Arabic content, build media relationships, support leadership communications, coordinate events and influencer collaborations, and establish partnerships that strengthen NCH’s visibility and reputation.

You will work closely with Marketing, HR, Sales, Brand teams, senior leadership, and external stakeholders to ensure that every communication is clear, consistent, engaging, and compliant.

What you will own

• Developing and executing corporate communication and public relations plans that strengthen NCH’s visibility and reputation.
• Managing NCH’s corporate website, LinkedIn page, and other approved communication channels.
• Drafting press releases, media statements, executive messages, articles, speeches, announcements, and digital content in both English and Arabic.
• Building and maintaining productive relationships with journalists, editors, media outlets, and industry stakeholders.
• Coordinating media enquiries, interviews, press engagements, and corporate announcements.
• Developing internal communication campaigns, newsletters, leadership updates, and employee engagement content in collaboration with HR.
• Support executive thought leadership by preparing articles, interview briefings, presentations, and talking points that reflect NCH’s leadership voice.
• Planning and coordinating corporate events, CSR initiatives, public engagements, and community programmes.
• Managing influencer collaborations from identification and briefing through contracting coordination, content approval, execution, compliance review, and performance reporting.
• Identifying and developing strategic partnerships with healthcare institutions, educational organisations, professional associations, and community partners.
• Developing partnership proposals, co-marketing programmes, joint activations, and communication plans that create measurable value for NCH and its partners.
• Supporting crisis and issue communication through timely, accurate, and approved messaging.
• Monitoring and reporting on media coverage, digital engagement, partnership and influencer performance, and communication risks recommending improvements based on reach, reputation impact, and ROI.

What Makes You a Strong Fit

• Are an exceptional bilingual communicator who can write confidently and accurately in both English and Arabic.
• Understand how to translate business objectives into clear and effective communication plans.
• Have strong relationships with media representatives, agencies, influencers, or relevant external stakeholders.
• Can manage communication activities from concept and planning through execution and performance reporting.
• Are comfortable handling corporate communications, public relations, internal communications, events, and digital content.
• Understand the importance of accuracy, approvals, compliance, and reputation management within a regulated industry.
• Can build partnerships that create mutual value rather than one-off promotional activity.
• Are organised, proactive, resilient, and able to manage several priorities without compromising quality.
• Combine creativity with sound commercial judgement and practical execution.
• Build trust and collaborate effectively across functions and seniority levels.

Must Have

• Bachelor’s degree in Communications, Public Relations, Marketing, Media, Journalism, or a related discipline.
• Five to seven years of relevant experience in corporate communications, public relations, media relations, or integrated communications.
• Excellent written and spoken English and Arabic are mandatory.
• Proven experience drafting bilingual corporate communications, media materials, leadership messages, and digital content.
• Demonstrated experience managing media relations, public campaigns, corporate events, and stakeholder communications.
• Hands-on experience managing influencer collaborations, including briefing, content approvals, compliance coordination, and performance reporting.
• Experience developing and managing strategic partnerships, co-marketing activities, or community engagement programmes.
• Experience within healthcare, pharmaceuticals, wellness, FMCG, or another regulated industry is strongly preferred.
• Familiarity with content management systems, social media tools, media monitoring platforms, digital analytics, SEO principles, and Microsoft Office.
• Experience coordinating photography, videography, creative production, and external agencies.
• Basic design capability using Canva or a similar platform is an advantage.

The best fit for this role will be a bilingual communications professional who combines strong writing, media judgement, and hands-on execution, and can manage corporate social media accounts and write both external and internal communications. Basic photography, video shooting, and design skills are preferable but not mandatory, we are looking for motivated professionals to shape how a growing healthcare organisation communicates with its people, partners, and community.