Performance Marketing Specialist

Job Description

We are looking for an experienced Performance Marketing Specialist with strong knowledge of the Dubai real estate market, especially off-plan property lead generation.

This is a remote role, but the candidate must have proven experience running paid campaigns for Dubai real estate projects targeting international markets.

Key Responsibilities:

Plan, launch, manage, and optimize lead generation campaigns across Meta, Google, YouTube, Snapchat, and other paid channels.

Run campaigns targeting international markets for Dubai real estate projects, roadshows, investor events, and overseas property exhibitions.

Create campaign strategies for generating qualified buyer and investor leads from markets such as the UK, GCC, Europe, and other high-potential regions.

Work closely with the sales team to understand lead quality, improve targeting, and reduce cost per qualified lead.

Track and analyze campaign performance including CPL, lead quality, conversion rate, booking rate, and ROI.

Prepare weekly performance reports with insights, recommendations, and next steps.

Coordinate with creative teams to develop ad copies, hooks, landing pages, lead forms, and campaign creatives that convert.

Requirements:

Minimum 2 to 4 years of performance marketing experience.

Must have hands-on experience running campaigns for Dubai real estate agencies, developers, or off-plan projects.

Experience generating international leads for real estate roadshows, events, exhibitions, or overseas sales campaigns.

Strong knowledge of Meta Ads, Google Ads, YouTube Ads, Snapchat Ads, tracking, pixels, lead forms, and retargeting.

Ability to manage budgets, optimize campaigns, and improve lead quality.

Good understanding of Dubai off-plan real estate buyers, investor behavior, and international targeting.

Must be data-driven, proactive, and able to work independently in a remote environment.

Preferred Experience:

Experience targeting investors from the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, or Africa.

Experience with CRM systems such as Kommo, Bitrix.

Knowledge of WhatsApp lead follow-up funnels and conversion tracking.

Role Type: Remote

Industry: Dubai Real Estate / Off-plan Property

Position: Full-time or freelance, depending on experience

Requirements added by the job poster

• 3+ years of Real Estate experience