Digital Marketing Executive

Job Description

The role is to support the development and execution of digital marketing initiatives across online platforms, including paid media, SEO/SEM, website management, and digital content optimization. The role is responsible for enhancing brand visibility, user engagement, and campaign performance through data-driven strategies.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various media channels, including print, digital, social media, and broadcast.
• Execute advertising campaigns to the target audience with prior experience with Google Ads, Meta Ads, Hootsuite, MailChimp, Buffer and others.
• Monitor and analyze social media metrics to optimize content performance and enhance brand visibility.
• Coordinate with agencies or internal creative teams for campaign creatives, landing pages, and ad copies aligned with brand objectives.
• Monitor and manage the organization’s website to ensure up-to-date content, user experience optimization, PPC, and SEO best practices.
• Track digital campaign performance metrics (CTR, CPC, CPA, ROAS, conversions), prepare performance reports, and propose optimization strategies.
• Collaborate with content teams to align digital assets with campaign goals and audience engagement strategies.
• Support the implementation of marketing automation tools and customer journeys (e.g., CRM-integrated campaigns).
• Ensure consistency of brand identity and messaging across digital touchpoints.
• Research and evaluate emerging digital trends, tools, and competitors to maintain best-in-class practices.
• Assist in market research and establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing strategies and campaigns.
• Liaise with internal departments for alignment on campaign messaging, digital requirements, and feedback loops.
• Assist in managing digital budgets and processing related purchase requests, invoices, and vendor coordination.

The responsibilities are not limited to the above and may include additional tasks/projects as assigned by the line manager.

Qualifications

• Bachelor’s or master’s degree in marketing digital media, communications, or a related field is required.
• Minimum 4 years of relevant experience in digital marketing with hands-on campaign management, analytics, and website handling.
• Additional certifications such as Google Ads Certification, Meta Blueprint Certification, SEO/Analytics certifications (e.g., HubSpot, SEMrush, GA4) is preferred.
• Strong creative and analytical skills.