SEO Specialist
Job Description
About the job
We’re looking for a data-driven SEO Specialist to join our growing digital marketing team. Beyond traditional search engine optimization, this role requires hands-on knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) the emerging disciplines focused on getting content surfaced and cited by AI-powered answer engines and generative platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Qualification Required:
- 4+ years of experience in SEO or digital marketing in UAE.
- Solid understanding of technical SEO, on-page and off-page optimization, and content strategy with proper guest posting and backlinks.
- Working knowledge of AEO and GEO principles, or strong interest and demonstrated learning in this space
- Familiarity with schema markup, structured data, and semantic HTML
- Experience with SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog
- Analytical mindset with the ability to translate data into actionable recommendations
- Strong written communication skills
- Bonus: experience prompting or evaluating outputs from LLMs (ChatGPT, Claude, Gemini) to understand how they retrieve and cite content
Nice to Have:
- Experience with content management systems (WordPress, Webflow, etc.)
- Basic understanding of HTML/CSS
- Prior experience in B2B or SaaS SEO
- Familiarity with AI content optimization tools (Surfer, Clearscope, or similar)
